In 2026, Google Shopping will launch in Luxembourg as part of the Bundle-1 expansion into 15 EMEA markets. For retailers in the Grand Duchy, this is an opportunity to visually position products at the top of search. Learn how to leverage linguistic diversity (DE, FR, EN) and secure a structural advantage of 20% lower CPCs and exclusive branding with your own keyword CSS from Label Up, before the competition occupies the market.

Google Shopping Ads are coming to Latvia in 2026! As part of the "Bundle 2" rollout, this launch gives merchants the opportunity to be visible with visual ads at the top of search results just in time for the Christmas shopping season. Learn how to overcome technical challenges like language localization and secure a structural advantage of 20% lower CPCs compared to the competition with your own keyword CSS from Label Up.

E-commerce in Croatia is on the verge of transformation: Google is officially rolling out Shopping Ads in 15 new EMEA markets in 2026. The launch for the Croatian market is scheduled for Q4 2026. This provides businesses with the opportunity to place products as Google Shopping Ads just in time for the Christmas season of 2026. To successfully leverage this launch as a first mover, a strategic shift from traditional text ads to a product data-driven strategy is necessary.

In November 2026, Google Shopping will launch in Lithuania as part of an expansion into 15 EMEA markets. In e-commerce, this is the opportunity to place products visually at the top of search results. To secure maximum margins, choosing the right CSS infrastructure is crucial. Find out how to leverage the first-mover advantage and outpace the competition with a custom keyword CSS from Label Up, achieving 20% lower CPCs and strong branding right from launch.

E-commerce in Cyprus is at a turning point: In July 2026, Google Shopping Ads will officially roll out. This time window offers local retailers and agencies the rare opportunity to benefit as "first movers" from low CPCs and high visual presence. Find out here what technical requirements are necessary for the feed launch, how to navigate the 20% CSS margin, and why having your own keyword CSS provides the crucial branding advantage in Nicosia and beyond.

North Macedonia is facing a digital premiere: In July 2026, Google Shopping officially launches, revolutionising the e-commerce landscape from Skopje to Bitola. While traditional text ads take a back seat, high-performance product cards take the lead in search results. Those who strategically leverage this technological shift in the first rollout bundle will secure a dominant market position before the competition even reacts.

A digital milestone reaches the Adriatic: In November 2026, Google Shopping officially launches in Montenegro. In Podgorica, Budva, and other cities, search will transform into a visual showcase, placing products right at the top of the results. Those who take advantage of this moment in "Bundle 2" will secure a dominant market position just in time for the Christmas shopping season of 2026, before competition drives up click prices.

Digital commerce in Moldova reaches a new dimension in July 2026: with the official launch of Google Shopping, the search experience in Chișinău and Bălți is transformed into a visual showcase. For the first time, merchants have the opportunity to place products with images and prices directly in the view of ready-to-buy customers. Those who master this technological leap in "Bundle 1" early will secure a dominant market position just in time for the back-to-school season.

In November 2026, Google Shopping Ads will officially launch in Serbia. For online retailers in Belgrade, Novi Sad, and the entire region, this means a transition from purely text-based search ads to a visually dominated sales space. Since the launch coincides exactly with the high-revenue period before Black Friday and the Christmas shopping season, precise operational preparation is crucial to convert the low click prices of the initial phase into sustainable market shares.

A milestone for e-commerce in the Balkans is approaching: Google Shopping Ads will officially be available in Bosnia and Herzegovina in November 2026. For the first time, companies will have the opportunity to place their products at the top of Google search results through visual, highly relevant listings. Early operational preparation is the crucial factor in securing market shares ahead of the competition.

A new era for e-commerce is dawning: Google will roll out official Shopping Ads in 15 new EMEA markets in 2026. For merchants in Liechtenstein, the period around Q3 marks a crucial milestone as the principality is integrated into the Google Shopping ecosystem. This launch offers local businesses and international brands the opportunity to go beyond traditional text ads and showcase their products through visual listings right at the top of the SERP.

In November 2026, Google Shopping officially launches, transforming the search results page into an interactive showcase. In Ljubljana, Maribor and elsewhere, traditional text links will give way to visual shopping ads directly at the top of the search results. Those who take advantage of this technological milestone early will secure valuable market shares in time for the Christmas business of 2026, before the competition drives up click prices.

New benchmarks for e-commerce in Estonia: By 2026, the Google Shopping expansion will reach the Baltic state and fundamentally transform e-commerce. In Tallinn and Tartu, traditional text links will give way to highly visual product cards directly at the top of search results. Those who leverage this technological milestone early will secure valuable market shares in one of the most advanced digital nations in the world, just in time for the 2026 Christmas shopping season.

In July 2026, Google Shopping will officially launch in Malta and transform the local e-commerce landscape. Local retailers will have access to visual product ads directly at the top of search results for the first time. As Malta is part of "Bundle 1" of the EMEA expansion, timely preparation of the Merchant Center and CSS infrastructure is critical. Those who take advantage of the launch in summer will secure valuable market shares before the peak business season at the end of the year.

The Bulgarian e-commerce landscape is on the verge of a transformation: Google Shopping officially launches in November 2026. For retailers in Sofia and beyond, this means a leap from pure text ads to a visually dominated sales space at the top of search results. Those who strategically capitalize on this milestone will secure valuable market shares just in time for the peak season, before costs explode due to rising competition.

Google is rolling out Shopping Ads in 15 new markets in 2026. Where Google Shopping Ads are available, the Google CSS model can also be used. The Comparison Shopping Serviceis the technical infrastructure that enables the placement of Google Shopping Ads. As a Google CSS partner, the margin from Google Shopping Europe is eliminated, allowing for up to 20% lower CPCs. Those who enter the new markets as first movers secure this significant price advantage with their own CSS from day one.

When an agency with 15 years of marketing experience says it is "more than happy" with the results - then it is clear that something special has happened.

The British PPC agency "Be Found Be Chosen" has launched its own Google CSS through Label Up. You can find out what advantages their clients have gained from this in the following article.

If Google PMAX feels like a black box and you no longer know which ads are really performing or just wasting your budget, then it's time to consider a labeling tool.

An agency CSS is a dedicated Comparison Shopping Service (Google CSS) of an advertising agency. The agency can operate its own price comparison site (CSS) and thus display Google Shopping ads for advertisers. For agencies, having their own agency CSS makes sense in order to achieve better conditions, more control, and strategic advantages over Google Shopping Europe or third-party CSS.

Your own keyword under your Google Shopping Ads? As a Google CSS, you can decide which word is displayed under your ads.

Individual requirements vs. holistic solution: What requirements should your Google CSS meet and which solution has established itself as "the best Google CSS"?

With their own keyword CSS, Reboots and Venen Engel manage to get free clicks to their price comparison pages and redirect visitors to their shop.

With tracking from etracker Analytics and custom CSS, retailers finally gain full insight into their shopping performance, save on CPCs, and identify which products are truly worthwhile.

Google launches the new tab "Productsites" – and CSS partners benefit doubly. More visibility, more clicks, no extra budget. Discover how you can rank in the new search feature with Label Up now.

With Google Performance Max, you can reach all channels in one campaign. However, without segmentation, you quickly lose control over budget and data. Learn how Label Up helps to use PMAX in a structured and profitable way.

We show you when Google actually displays sale prices, which mistakes you should avoid, and how you can get clean, visible discounts with Label Up.

Performance Max automates campaigns across all Google channels, while Standard Shopping offers full transparency and manual control. Both formats have clear strengths. The key is to determine which one best fits your strategy, budget, and goals.

Errors in the Google Shopping feed cost performance, money, and nerves. From missing GTINs to incorrect prices and poor images: small details determine visibility. This overview shows the 10 mistakes you must avoid to make your shopping ads profitable.

Target ROAS is a sensitive control tool. Too high target values reduce reach and revenue, as Google only buys "safe" clicks. By using margin-based labels and realistic goals, you can employ the strategy in an economically sensible way.

The Google CSS Center is the central management tool for price comparison portals. Here you manage retailer accounts, analyze performance, and optimize feeds centrally. With clear structures, API connections, and labeling options, you create control, efficiency, and transparency across all campaigns.

Thanks to its own CSS, LEMONTEC appears under its own name in the shopping carousel, saves CPCs, and systematically manages new products for faster success.

The Google Merchant Center is the control centre for successful Google Shopping and Performance Max campaigns. Here, you manage product data, optimise feeds, and control ads. Careful handling ensures maximum visibility, fewer rejections, and increased revenue.

Switching to your own Google CSS can be done through Full Switch or by associating your Merchant Center. The proper connection of the GMC determines performance and efficiency. With Label Up, the switch is easy, secure, and brand-compliant.

More control over PMAX and Shopping: With Custom Labels, you can organize your product feed, identify which products generate revenue and which consume budget. Label Up automates segmentation and ensures transparency, efficiency, and scalable performance.

Label Up is growing: The team, the ideas, and now the office are bigger. Our move demonstrates how the work environment and performance are interconnected and why we are now even better positioned to continue scaling.

Becoming a Google CSS Partner offers agencies and shops clear advantages: lower CPCs, higher performance, and full branding. With Label Up's white-label solution, you meet all Google requirements, from price comparison sites to verification: fast, scalable, and stress-free.

With smart labeling to campaign success: How KeyWorks harnesses the full potential of Google Shopping campaigns through custom CSS and Labelizer from Label Up – more efficiently, based on data, and with clearly measurable impact.

Five days, five learnings: OMR 2025 was not just a trade fair, it was pure team time. We spoke with clients, met old acquaintances, learned new things, and felt how strongly the Label-Up team has grown together.

When you ask Sebastian Pürstinger what annoys him the most as an agency head, the answer comes as if shot from a pistol: "Burning money in campaigns without knowing which products are to blame."