With tracking from etracker Analytics and custom CSS, retailers finally gain full insight into their shopping performance, save on CPCs, and identify which products are truly worthwhile.

Google launches the new tab "Product Websites" – and CSS partners benefit doubly. More visibility, more clicks, no extra budget. Discover how you can rank in the new search feature with Label Up now.

With Google Performance Max, you can reach all channels in one campaign. However, without segmentation, you quickly lose control over budget and data. Learn how Label Up helps to use PMAX in a structured and profitable way.

We show you when Google actually displays sale prices, which mistakes you should avoid, and how you can get clean, visible discounts with Label Up.

Performance Max automates campaigns across all Google channels, while Standard Shopping offers full transparency and manual control. Both formats have clear strengths. The key is to determine which one best fits your strategy, budget, and goals.

Errors in the Google Shopping feed cost performance, money, and nerves. From missing GTINs to incorrect prices and poor images: small details determine visibility. This overview shows the 10 mistakes you must avoid to make your shopping ads profitable.

Target ROAS is a sensitive control tool. Too high target values reduce reach and revenue, as Google only buys "safe" clicks. By using margin-based labels and realistic goals, you can employ the strategy in an economically sensible way.

The Google CSS Center is the central management tool for price comparison portals. Here you manage retailer accounts, analyze performance, and optimize feeds centrally. With clear structures, API connections, and labeling options, you create control, efficiency, and transparency across all campaigns.

Thanks to its own CSS, LEMONTEC appears under its own name in the shopping carousel, saves CPCs, and systematically manages new products for faster success.

The Google Merchant Center is the control centre for successful Google Shopping and Performance Max campaigns. Here, you manage product data, optimise feeds, and control ads. Careful handling ensures maximum visibility, fewer rejections, and increased revenue.

Switching to your own Google CSS can be done through Full Switch or by associating your Merchant Center. The proper connection of the GMC determines performance and efficiency. With Label Up, the switch is easy, secure, and brand-compliant.

More control over PMAX and Shopping: With Custom Labels, you can organize your product feed, identify which products generate revenue and which consume budget. Label Up automates segmentation and ensures transparency, efficiency, and scalable performance.

Label Up is growing: The team, the ideas, and now the office are bigger. Our move demonstrates how the work environment and performance are interconnected and why we are now even better positioned to continue scaling.

Becoming a Google CSS Partner brings clear advantages for agencies and shops: lower CPCs, higher performance, and full branding. With Label Up's white-label solution, you meet all Google requirements, from price comparison sites to verification: fast, scalable, and stress-free.

With smart labeling to campaign success: How KeyWorks harnesses the full potential of Google Shopping campaigns through custom CSS and Labelizer from Label Up – more efficiently, based on data, and with clearly measurable impact.

Five days, five learnings: OMR 2025 was not just a trade fair, it was pure team time. We spoke with clients, met old acquaintances, learned new things, and felt how strongly the Label-Up team has grown together.

When you ask Sebastian Pürstinger what annoys him the most as an agency head, the answer comes as if shot from a pistol: "Burning money in campaigns without knowing which products are to blame."

AnalyticaA, a leading performance marketing agency, successfully relies on Label Up – using its own CSS for greater reach and brand awareness, as well as the Labelizer to automate product segmentation and precisely optimize PMAX and shopping campaigns.

Increase efficiency, reduce costs – with the right strategy, digital marketing can become even more profitable. Strivemedia demonstrates how switching to a proprietary CSS solution not only improves control but also delivers measurable success.

A custom Google CSS reduces click costs in Google Shopping by up to 20%. Instead of an internal Google margin, your entire bid goes into the auction. This leads to greater reach, better placements, and more efficient budgets. Label Up shows how you can strategically leverage this advantage.

Away from third-party CSS, towards our own CSS. How ZXM achieved greater independence, branding opportunities, and competitive advantages in the Google Shopping segment.

Performance Max is getting smarter: Google is introducing negative keywords, new reports, and AI tools. Advertisers gain more control over their campaigns and finally avoid wastage.

Karma Marketing from Vienna strengthens its position in the e-commerce market through its own white label CSS in collaboration with Label Up. This sets the agency apart from the competition, gains new clients, and offers its clients financial benefits, such as 1.5% free clicks – a clear competitive advantage in the highly contested Google Shopping sector.

The ECJ ruling against Google is historic: a €2.4 billion fine and clear rules for fair competition. This opens new opportunities for retailers and agencies. By creating their own price comparison sites and CSS partnerships, costs can be saved and visibility increased.

Following the EU ruling of 2017, Google is under pressure once again: In the USA, the company was found guilty of abusing its market power in the advertising and comparison site market. The parallels to the EU case are clear.

The Google CSS partnership enables agencies and online shops to operate their own price comparison sites and run shopping ads in their name. This not only reduces cost-per-click but also significantly increases brand visibility.

What should you pay attention to when running Google Shopping Ads? And what mistakes should you absolutely avoid? Label Up gives you the blueprint for successful Google Shopping Ads.

Whether using Google CSS, third-party CSS, or your own agency's CSS: the difference lies in control and margin. With your own white-label CSS from Label Up, you strengthen your branding, lower CPCs, and manage your campaigns entirely by yourself. Label Up makes it easy to get started and compliant with Google.