Wenn eine Agentur mit 15 Jahren Marketing-Erfahrung sagt sie sei „mehr als glücklich“ mit den Ergebnissen - dann ist klar, dass etwas Besonderes passiert ist.

The British PPC agency "Be Found Be Chosen" has launched its own Google CSS through Label Up. You can find out what advantages their clients have gained from this in the following article.

If Google PMAX feels like a black box and you no longer know which ads are really performing or just wasting your budget, then it's time to consider a labeling tool.

An agency CSS is a dedicated Comparison Shopping Service (Google CSS) of an advertising agency. The agency can operate its own price comparison site (CSS) and thus display Google Shopping ads for advertisers. For agencies, having their own agency CSS makes sense in order to achieve better conditions, more control, and strategic advantages over Google Shopping Europe or third-party CSS.

Your own keyword under your Google Shopping Ads? As a Google CSS, you can decide which word is displayed under your ads.

Individual requirements vs. holistic solution: What requirements should your Google CSS meet and which solution has established itself as "the best Google CSS"?

With their own keyword CSS, Reboots and Venen Engel manage to get free clicks to their price comparison pages and redirect visitors to their shop.

With tracking from etracker Analytics and custom CSS, retailers finally gain full insight into their shopping performance, save on CPCs, and identify which products are truly worthwhile.

Google launches the new tab "Productsites" – and CSS partners benefit doubly. More visibility, more clicks, no extra budget. Discover how you can rank in the new search feature with Label Up now.

With Google Performance Max, you can reach all channels in one campaign. However, without segmentation, you quickly lose control over budget and data. Learn how Label Up helps to use PMAX in a structured and profitable way.

We show you when Google actually displays sale prices, which mistakes you should avoid, and how you can get clean, visible discounts with Label Up.

Performance Max automates campaigns across all Google channels, while Standard Shopping offers full transparency and manual control. Both formats have clear strengths. The key is to determine which one best fits your strategy, budget, and goals.

Errors in the Google Shopping feed cost performance, money, and nerves. From missing GTINs to incorrect prices and poor images: small details determine visibility. This overview shows the 10 mistakes you must avoid to make your shopping ads profitable.

Target ROAS is a sensitive control tool. Too high target values reduce reach and revenue, as Google only buys "safe" clicks. By using margin-based labels and realistic goals, you can employ the strategy in an economically sensible way.

The Google CSS Center is the central management tool for price comparison portals. Here you manage retailer accounts, analyze performance, and optimize feeds centrally. With clear structures, API connections, and labeling options, you create control, efficiency, and transparency across all campaigns.