Google is rolling out Shopping Ads in 15 new markets in 2026. Where Google Shopping Ads are available, the Google CSS model can also be used. The Comparison Shopping Serviceis the technical infrastructure that enables the placement of Google Shopping Ads. As a Google CSS partner, the margin from Google Shopping Europe is eliminated, allowing for up to 20% lower CPCs. Those who enter the new markets as first movers secure this significant price advantage with their own CSS from day one.

When an agency with 15 years of marketing experience says it is "more than happy" with the results - then it is clear that something special has happened.

The British PPC agency "Be Found Be Chosen" has launched its own Google CSS through Label Up. You can find out what advantages their clients have gained from this in the following article.

With their own keyword CSS, Reboots and Venen Engel manage to get free clicks to their price comparison pages and redirect visitors to their shop.

With tracking from etracker Analytics and custom CSS, retailers finally gain full insight into their shopping performance, save on CPCs, and identify which products are truly worthwhile.

Google launches the new tab "Productsites" – and CSS partners benefit doubly. More visibility, more clicks, no extra budget. Discover how you can rank in the new search feature with Label Up now.

With Google Performance Max, you can reach all channels in one campaign. However, without segmentation, you quickly lose control over budget and data. Learn how Label Up helps to use PMAX in a structured and profitable way.

We show you when Google actually displays sale prices, which mistakes you should avoid, and how you can get clean, visible discounts with Label Up.

Performance Max automates campaigns across all Google channels, while Standard Shopping offers full transparency and manual control. Both formats have clear strengths. The key is to determine which one best fits your strategy, budget, and goals.

Errors in the Google Shopping feed cost performance, money, and nerves. From missing GTINs to incorrect prices and poor images: small details determine visibility. This overview shows the 10 mistakes you must avoid to make your shopping ads profitable.

Target ROAS is a sensitive control tool. Too high target values reduce reach and revenue, as Google only buys "safe" clicks. By using margin-based labels and realistic goals, you can employ the strategy in an economically sensible way.

The Google CSS Center is the central management tool for price comparison portals. Here you manage retailer accounts, analyze performance, and optimize feeds centrally. With clear structures, API connections, and labeling options, you create control, efficiency, and transparency across all campaigns.

Thanks to its own CSS, LEMONTEC appears under its own name in the shopping carousel, saves CPCs, and systematically manages new products for faster success.

The Google Merchant Center is the control centre for successful Google Shopping and Performance Max campaigns. Here, you manage product data, optimise feeds, and control ads. Careful handling ensures maximum visibility, fewer rejections, and increased revenue.

Switching to your own Google CSS can be done through Full Switch or by associating your Merchant Center. The proper connection of the GMC determines performance and efficiency. With Label Up, the switch is easy, secure, and brand-compliant.