Be Found Be Chosen chooses its own Google CSS
The British PPC agency "Be Found Be Chosen" has launched its own Google CSS through Label Up. You can find out what advantages their clients have gained from this in the following article.
Growth for their clients is the top priority for the British PPC agency Be Found Be Chosen. With the clear goal of achieving maximum Return on Ad Spend for their clients, the agency relies on technological independence: By launching their own Agency-CSS with Label Up, Be Found Be Chosen has secured a crucial competitive advantage. Since then, both the agency and its clients have benefited not only from a direct CPC advantage of 20%, but also from a strengthened brand presence and their own keyword below their Google Shopping Ads.
A New Growth Strategy for the PPC Agency
The paid media market is increasingly characterized by rising click prices, aggressive automation, and a lack of differentiation among agencies. While most optimizations remain within standard frameworks – such as adjusting bidding strategies or testing creatives – Be Found Be Chosen looks deeper. The central question for them is not just, "How can we get more out of a campaign?", but rather: "How do we create the structural conditions that make performance fundamentally more efficient?".
By removing reliance on third-party-providers, Be Found Be Chosen gained the strategic freedom to dictate market conditions rather than simply react to them. This setup is a competitive necessity to ensure long-term efficiency and achieve a consistently higher advertising effectiveness for clients.
The Solution: An Own Agency-CSS
To reach ambitious growth targets, Be Found Be Chosen implemented their own CSS, powered by Label Up. The goal was a solution that eliminates technical complexity while maximizing strategic impact. Instead of draining developer resources to build their own comparison site or sacrificing visibility with generic third-party providers, Be Found Be Chosen utilized the proven infrastructure of Label Up.
"The process with Label Up flowed seamlessly & unlocked many benefits for our clients. It allowed us to maximize cost efficiency while keeping all their product data securely within our own infrastructure .”
Jason Nixon
Agency Director @Be Found Be Chosen
The pillars of their CSS setup:
By switching to their own Comparison Shopping Service (price comparison portal), the agency and its clients unlocked valuable advantages:
Elimination of the 20% Google margin: As a CSS partner, the internal bidding margin of Google Shopping Europe is eliminated. 100% of the clients' budgets now flow into the auction, resulting in immediate performance gains and more prominent ad placements.
Expert support and full data sovereignty: Instead of getting stuck in endless Google support queues, CSS partners receive preferential access to premium support for troubleshooting. By utilizing its own infrastructure, Be Found Be Chosen ensured that 100% of the product data remains within the agency's ecosystem.
Custom agency branding: Shopping ads no longer display “From Google.” Instead, the agency uses its keyword “BeFoundBeChosen.” This increases brand awareness and positions the agency as a technological enabler with every search query.
The comparison shopping site (CSS) as a traffic booster: Clicks on the CSS keyword direct users to a dedicated comparison page, where the agency maintains full control. The clients’ products are prioritized there, and as these keyword clicks are free, it creates a valuable channel for organic traffic.
The CSS onboarding process with Label Up
“We were amazed at how quick and easy the switch to our own Google CSS was. Label Up professionally guided us through the new setup and ensured a smooth process for our agency.” -Jason Nixon
The transition to its own comparison shopping site was handled for Be Found Be Chosen with no additional effort. The Label Up team took care of all communication with Google as well as the technical setup of the CSS Centers. Additionally, Label Up customized the CSS design to match the agency's branding and ensured that its own keyword appears among the shopping ads. In a final onboarding call, the team from Be Found Be Chosen was carefully introduced to the CSS Center to ensure they could immediately utilize all benefits and features productively. After the introduction, the agency was able to seamlessly add their clients' Merchant Centers to their CSS. The integration was a flawless process, and most importantly, the ongoing campaigns remained fully active without a second of interruption.
The advantages of an agency CSS
Once the agency became familiar with its own CSS setup, the advantages became immediately apparent. The savings from the 20% Google margin freed up additional budget that could be directly invested in the bidding power of the campaigns without extra costs. The result is additional performance gains: more visibility with the same advertising budget and more efficient scaling of the client accounts.
The advantages at a glance:
Direct competitive advantage: 20% lower CPCs provide an immediate edge over competitors still using Google Shopping Europe.
Secure data control & premium support: Sensitive feed and performance data remain in the right hands, while the premium CSS support helps solve problems faster.
Branding & trust: Having its own keyword among the ads solidifies its identity as a technologically advanced agency.
Free traffic: Every click on the CSS label directs users to the comparison page, without incurring additional click costs.
Conclusion: A strategic “no-brainer” for the PPC agency
For Be Found Be Chosen, the Label Up-CSS is more than just a tool for cost savings. By controlling the infrastructure, they fulfill their promise to generate the best possible results from their clients' advertising budgets. Be Found Be Chosen proves: To stand out in performance marketing, one must master and leverage the structural levers of Google Shopping.
About
Be Found Be Chosen is an internationally recognized and multiple award-winning agency in the field of Performance Marketing. The British PPC agency specializes in Google Ads and helps businesses achieve the highest return on their advertising spend. Their work provides the best solutions and is focused on growth, not just for clients from the UK, but also in international markets.
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