Karma: 3 new customers in 3 months
Karma Marketing from Vienna strengthens its position in the e-commerce market through its own white label CSS in collaboration with Label Up. This sets the agency apart from the competition, gains new clients, and offers its clients financial benefits, such as 1.5% free clicks – a clear competitive advantage in the highly contested Google Shopping sector.
1 Oct 2024
Acquiring new customers made easy: With their own Google CSS solution from Label Up, Karma Marketing gained a unique selling point that has paid off.
200 %
More new customer inquiries generated through the website
3
Starting Situation: A Marketing Agency from Vienna
Karma Marketing, an established marketing agency from Vienna, strives to ensure outstanding customer service in e-commerce. Their goal: to further position themselves as experts in the Google and e-commerce world and to provide their clients with the best advertising solutions in the long term.
Challenge: Gaining New Customers in a Competitive Market
How does an agency differentiate itself? In an increasingly competitive environment in the Google Shopping sector, numerous agencies, including Karma Marketing, face a significant challenge with the performance expectations of their clients. The reason for this is the sheer density of e-commerce shops promoting their products across various channels. To stay relevant, a constantly increasing ad spend is necessary, unless other measures are taken. To continuously offer clients improved performance with the same ad spend, the team at Karma Marketing felt compelled to differentiate their range of services from other agencies.
Solution: The Own White Label CSS from Label Up
Thanks to the collaboration with Label Up, Karma Marketing was able to achieve the desired progress. By being able to offer their clients a proprietary CSS (Comparison Shopping Service), the agency gained a significant competitive advantage.
Within the first three months, the agency acquired three new clients. Karma Marketing reports that they primarily won over new clients during partnership discussions by convincing them with their own CSS and the resulting expert status.
It should also be emphasized the financial benefit that Karma Marketing was able to demonstrate to their clients thanks to Label Up. According to internal tracking, the company achieved already in the first quarter of the collaboration 1.5% in free clicks.
Example: For a fictional online shop with around 100,000 clicks per month, 1.5% corresponds to 1,500 free clicks. With an average CPC of 50 cents, this results in a savings of €750 per month for the respective shop.
Thanks to the partnership with Label Up, we were able to clearly stand out in the highly competitive market. Our own CSS helped us gain several new customers within a few months – a real game changer for our growth!
Lukas Krickl
CEO @ Karma Marketing Ltd.
These savings, combined with the optimised Google Shopping ads, gave Karma Marketing a strong argument to excite existing customers and acquire new ones. Furthermore, the partnership with Label Up enables Karma Marketing to further expand its expertise in the Google Shopping area. The CSS tool from Label Up not only provides them with technical advantages but also positions Karma Marketing as a leader in the area of cost-per-click optimisation. This clearly differentiates them from other agencies that do not offer their own CSS and thus cannot pass on such CPC advantages to their clients directly.
Conclusion
With the aim of delving even deeper into the Google universe, Karma Marketing has managed to position itself as experts in e-commerce with the help of the CSS from Label Up. Thanks to this partnership, they feel well-equipped to continue providing their customers with first-class service despite the challenging market environment and to further strengthen their market position.
Significant successes have already been achieved in the first few months of collaboration, and they look to the future with optimism. The CSS offering is not only a unique selling point but also provides Karma Marketing and their clients with significant advantages – both in terms of costs and service quality.
About
Karma Marketing GmbH from Vienna is a dynamic digital marketing agency that leads brands to long-term online success through performance ads, social media, web design, and coaching, distinguishing itself from the traditional client-agency relationship with a true partnership mentality.
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