Google launches the new tab "Productsites" – and CSS partners benefit doubly. More visibility, more clicks, no extra budget. Discover how you can rank in the new search feature with Label Up now.

The Google CSS Center is the central management tool for price comparison portals. Here you manage retailer accounts, analyze performance, and optimize feeds centrally. With clear structures, API connections, and labeling options, you create control, efficiency, and transparency across all campaigns.

The Google Merchant Center is the control centre for successful Google Shopping and Performance Max campaigns. Here, you manage product data, optimise feeds, and control ads. Careful handling ensures maximum visibility, fewer rejections, and increased revenue.

Switching to your own Google CSS can be done through Full Switch or by associating your Merchant Center. The proper connection of the GMC determines performance and efficiency. With Label Up, the switch is easy, secure, and brand-compliant.

Becoming a Google CSS Partner offers agencies and shops clear advantages: lower CPCs, higher performance, and full branding. With Label Up's white-label solution, you meet all Google requirements, from price comparison sites to verification: fast, scalable, and stress-free.

A custom Google CSS reduces click costs in Google Shopping by up to 20%. Instead of an internal Google margin, your entire bid goes into the auction. This leads to greater reach, better placements, and more efficient budgets. Label Up shows how you can strategically leverage this advantage.

The ECJ ruling against Google is historic: a €2.4 billion fine and clear rules for fair competition. This opens new opportunities for retailers and agencies. By creating their own price comparison sites and CSS partnerships, costs can be saved and visibility increased.

Following the EU ruling of 2017, Google is under pressure once again: In the USA, the company was found guilty of abusing its market power in the advertising and comparison site market. The parallels to the EU case are clear.

The Google CSS partnership enables agencies and online shops to operate their own price comparison sites and run shopping ads in their name. This not only reduces cost-per-click but also significantly increases brand visibility.

Whether using Google CSS, third-party CSS, or your own agency's CSS: the difference lies in control and margin. With your own white-label CSS from Label Up, you strengthen your branding, lower CPCs, and manage your campaigns entirely by yourself. Label Up makes it easy to get started and compliant with Google.