As an agency in the field of online marketing and Google Ads, it is highly advantageous to participate in the Google CSS (Comparison Shopping Services) programme. This partnership can not only increase your clients' visibility but also improve the efficiency and ROI of your campaigns. Here is a step-by-step guide on how to become a Google CSS Partner with your agency – and how you can simplify this process through the white-label solution from label up.

Understanding the Google CSS Partnership

Before embarking on the path to partnership, it is important to understand what Google CSS is. CSS are comparison shopping services that help retailers promote their products on Google Shopping. These services allow consumers to compare products and prices from various providers. Google CSS Partners appear under their clients' Shopping Ads with their name. You can activate such a comparison shopping portal with your agency to better position your clients with their ads and also take advantage of the benefits for your agency.

What does a CSS page need to deliver?

Before your agency becomes a Google CSS Partner, certain prerequisites must be met. Your agency must operate a standalone comparison shopping website that meets Google's requirements, such as comparing at least 50 retailers per country.

The key points you need to cover are:

• At least 50 retailers or Merchant Centers to be compared

• Display of the products including name, price, and image

• You must link the products to the shops so that users can purchase them

• At least 2 meaningful filtering options to filter the products

If you want to build your site yourself, without resorting to a white-label solution like label up, your agency should have the technical knowledge and resources to operate and optimise the comparison shopping website. The APIs between Google and your CSS should also be kept up to date constantly.

Fewer than 50 Merchant Centers in the client portfolio?

An easy and effective way to become a Google CSS Partner is offered by the white-label solution from label up. By using this solution, you can significantly simplify the process and benefit from the expertise of an established partner. Label up provides the infrastructure for a comparison shopping platform that is guaranteed to be Google CSS compliant and simultaneously contains all connections between Google and the comparison shopping site. This way, all of your clients' products are automatically loaded into your CSS. If you have fewer than 50 Merchant Centers in your client portfolio, these will be "boosted" by label up. Furthermore, the verification with Google is greatly simplified, as label up takes care of this for you.

Conclusion

Participation in Google CSS can provide your agency with significant advantages by increasing the visibility and success of your clients' campaigns. By following the steps mentioned, you can ensure that your agency is successful as a Google CSS Partner. If you do not have the infrastructure for a comparison shopping site and fewer than 50 clients per country, the white-label software from label up might be just the right choice for you.