With Google Performance Max, you can reach all channels in one campaign. However, without segmentation, you quickly lose control over budget and data. Learn how Label Up helps to use PMAX in a structured and profitable way.

We show you when Google actually displays sale prices, which mistakes you should avoid, and how you can get clean, visible discounts with Label Up.

Performance Max automates campaigns across all Google channels, while Standard Shopping offers full transparency and manual control. Both formats have clear strengths. The key is to determine which one best fits your strategy, budget, and goals.

Errors in the Google Shopping feed cost performance, money, and nerves. From missing GTINs to incorrect prices and poor images: small details determine visibility. This overview shows the 10 mistakes you must avoid to make your shopping ads profitable.

Target ROAS is a sensitive control tool. Too high target values reduce reach and revenue, as Google only buys "safe" clicks. By using margin-based labels and realistic goals, you can employ the strategy in an economically sensible way.

More control over PMAX and Shopping: With Custom Labels, you can organize your product feed, identify which products generate revenue and which consume budget. Label Up automates segmentation and ensures transparency, efficiency, and scalable performance.

Performance Max is getting smarter: Google is introducing negative keywords, new reports, and AI tools. Advertisers gain more control over their campaigns and finally avoid wastage.

What should you pay attention to when running Google Shopping Ads? And what mistakes should you absolutely avoid? Label Up gives you the blueprint for successful Google Shopping Ads.