LEMONTEC: Booster for new products
Thanks to its own CSS, LEMONTEC appears under its own name in the shopping carousel, saves CPCs, and systematically manages new products for faster success.
Starting point: solid setups, untapped opportunities
LEMONTEC is a performance marketing agency from Upper Austria. The team supports e-commerce clients with a clear focus on efficiency and measurable results. Many setups have already been successful, but the agency saw untapped potential in two areas:
Visibility and branding in the Google Shopping environment
All ads were displayed through generic comparison services. For client work, this may seem secondary, but KlickImpuls knew that visibility builds trust and trust directly reflects on performance. Those who do not present their own name in the shopping carousel miss opportunities.
Control options for new products
Google knows the relevant data about products: such as age in the feed, availability, or price range. However, advertisers cannot directly utilise this information in the interface. New items therefore usually start at a disadvantage: they compete with bestsellers, although a different setup would benefit them at the beginning.
For KlickImpuls, it was clear: to sustainably improve performance for clients, one must strategically address these areas.
The resulting step: collaboration with Label Up
To leverage these potentials, LEMONTEC decided to partner with Label Up. The joint approach was based on two central solutions:
Own White Label CSS
Instead of appearing under a foreign price comparison, LEMONTEC now represents itself with its own white label CSS in Google Shopping. Clearly visible under each ad is the agency's name. An immediate branding effect. At the same time, the setup brings tangible advantages:
cheaper CPCs through Label Up's CSS structure
additional free clicks through their own comparison page
increased visibility in search results
“Our own CSS was not just a technical step for us, but a real game changer for branding and performance,” says Andreas Hofer, the Head of Performance Advertising at LEMONTEC.
Labelizer feature for new products
Simultaneously, the agency implements a label for new products to specifically mark them in the feed. These receive their own custom label and can thus be advertised with an adjusted target ROAS.
“We have often experienced that new exciting products were overshadowed at launch. Now we can actively promote and make them successful.”
This means:
New items do not compete directly with long-standing products
Budgets are targeted for visibility and initial data
Clients see conversions and real results faster
This function is reflected in the Label Up Tool.
Effect: Branding, efficiency, customer benefits
The combination of their own CSS and the New Product Label shows results:
More visibility
The agency's name under the ads strengthens branding and trust. New customers immediately recognise who is behind the campaigns.
Cost advantages
The own CSS lowers CPCs and brings additional free clicks. Clients can utilise their budgets more efficiently and achieve more conversions.
Better control of new products
New items are specifically promoted instead of being overlooked by the algorithm. Clients see initial sales faster and can validate the potential early.
"Our customers were extremely excited about the ability to promote new products. Google does not have this data in the interface. With Label Up, it is finally usable."
Andreas Hofer
Head of Performance Advertising @ Lemontec
Learnings from Collaboration
1. Own CSS pays off double
Branding and cheaper CPCs are two sides of the same coin and a clear competitive advantage.
2. New products need a push
With targeted labeling, they gain visibility before Google recognizes them on its own.
3. Strategy beats standard
Tools are important, but the implementation in the setup is crucial - this is where the real added value is created.
4. Exchange on equal footing
In addition to technology, the strategic dialogue counts. This is exactly where Label Up differentiates itself from comparable services.
“What I value about our collaboration is the strategic exchange regarding Google Ads and technical solutions. You clearly distinguish yourselves from comparable services,” says Andreas Hofer.
Conclusion: More visibility, lower CPCs, and better product control
With Label Up, LEMONTEC has unlocked two concrete advantages: visibility and cost benefits through its own CSS, as well as more control and revenue opportunities for new products. Even more importantly: The collaboration goes beyond tools - it is based on strategy, exchange, and measurable results.
About
LEMONTEC GmbH is an Austrian digital agency with 31 experts located in Linz and Ottensheim. As part of the E-CONOMIX Group, LEMONTEC combines web design, e-commerce development, and data-driven digital marketing at a top level. Following the merger with KlickImpuls, the agency is known for creative campaigns, high-performance websites, and measurable results across all channels.
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