AnalyticaA activates ad boost

The Challenge: Limited Reach and Lack of Transparency in Campaigns

Before collaborating with Label Up, AnalyticaA used a white-label CSS solution that was exclusively restricted to the German market. At the same time, increasing opacity in Google Shopping Ads and PMAX campaigns emerged as a growing challenge. Google's automation logic made it increasingly difficult to maintain control over actual product performance. Prior to the transition, the agency used a PMAX script to keep an overview of the performance of its Google campaigns. However, the handling of the script proved to be error-prone in practice and required high manual effort.

The result: wastage, a high time investment, and inefficiently allocated budget. A targeted further development of the campaigns was hardly feasible under these conditions – the need for a clear, data-driven optimization approach became increasingly urgent.

The Solution: A Tailored Agency CSS and a Data-Driven Campaign Structure through the Labelizer

In search of a future-proof solution, AnalyticaA decided on a partnership with Label Up – not only as a provider for its own CSS, but also for the integrated Label Up Pro Package including the Labelizer. This allowed the agency to combine the best of both worlds: global CSS reach and a well-thought-out, automated structure for Google Shopping and Performance Max campaigns.

The Labelizer in Action: More Control over PMAX and Shopping Campaigns

With the help of the Labelizer, product data from the Google Merchant Center and Google Ads is automatically analyzed and categorized into four pre-configured performance labels:

🏆 Champions – Top performers with high ROAS and a lot of traffic

✨ Potentials – Products with strong profitability but low visibility

🔥 Wasters – Budget eaters with many clicks but weak performance

🌙 Sleepers – Products without visibility and no sales

These categories provide an overview at a glance and enable data-driven campaign decisions. This way, the performance team at AnalyticaA immediately recognizes where the potentials lie, which products should be pushed, and where budget reallocation is worthwhile. Moreover, the user-friendly interface of the tool allows the entire team to integrate the Labelizer into their daily workflow. 

To further align the segmentation with AnalyticaA's campaign strategy, the agency also uses the custom labels of the tool to categorize precisely according to their KPIs. In this regard, the agency can categorize the products of its clients by margins, availability, or other characteristics and adjust them to the respective strategy using flexible AND/OR rules. 

Result-Driven Campaign Optimization Thanks to the Labelizer

Already after a few weeks of use, AnalyticaA reported concrete improvements in campaign management:

Thanks to the Labelizer, the agency was able to allocate its budget more strategically and focus better on the high-performing products of its campaigns. By concentrating on high-performing products and smart budget allocation, an improvement in results of around 40% was noticeably apparent.

Onboarding & Collaboration with Label Up

The switch to the new CSS was quick and straightforward. The implementation of the Labelizer also went smoothly and achieved strong results after just a few days. Particularly noteworthy is the personal support.