Keyword CSS: Reboots and Venen Engel show how it's done
With their own keyword CSS, Reboots and Venen Engel manage to get free clicks to their price comparison pages and redirect visitors to their shop.
The Wellcosan GmbH is a leading provider of compression and massage devices, offered under the brands “Venen Engel” and “Reboots”. Before switching to its own keyword CSS with Label Up, the company relied on a third-party CSS to run their Google Shopping ads and lost visibility as well as valuable clicks.
Today, their shopping ads benefit from Wellcosan having established its own keyword CSS under the self-chosen name “MassagePro” with Label Up. Through the associated price comparison site, Wellcosan can now benefit in the long term from lower click costs, gain additional visibility through its own CSS, and consistently leverage all the advantages of its own keyword CSS.
What does a Keyword CSS bring for Online Shops?
An own keyword CSS from Label Up allows shops to place a self-chosen keyword under their shopping ads. This makes it attractive for visitors to click directly on the keyword and thus generate a free click to the price comparison site.
A keyword CSS is also financially beneficial: As a Google CSS partner, shops can save the margin from Google Shopping Europe and thus achieve up to 20% lower CPCs. This leads to more efficient campaigns and more visible placements in the Google Shopping carousel.
The own price comparison site, created with Label Up, lists the shop’s own products upfront and allows for visitors to be directed straight to the online shop. In contrast to third-party providers or Google Shopping Europe, which hardly or not at all display products, an own keyword CSS ensures that brands regain control over visibility, clicks, and data. Label Up helps online shops ensure that the switch to their own keyword CSS is simple, with individual branding and 100% Google compliant.
Our own CSS from Label Up helped us redirect traffic directly to our shop.
Pascal Deck
Team Lead E-Com & Performance Marketing @Wellcosan GmbH
Implementation at Reboots and Venen Engel
With their keyword "MassagePro" under their ads, Reboots and Venen Engel not only benefit from the cost advantage of being a Google CSS provider, but also ensure that visitors click directly on their price comparison page.
The price comparison pages are adapted to the branding of the brand and feature the products of Venen Engel and Reboots as bestsellers. This makes it easy for users to be redirected directly to the shops.
All conversions that occur through the keyword CSS are free for Wellcosan. The click on the keyword costs nothing, the redirected traffic is free, and every purchase through this CSS traffic volume generates additional revenue without extra costs.
Conclusion: More control and branding with own Google CSS
The switch from a third-party CSS to its own keyword CSS was a sensible next step for Wellcosan GmbH. With its own price comparison page, click costs can be reduced, branding can be targeted, and additional organic traffic can be built for both online shops.
About
Wellcosan GmbH is a leading German provider of compression and massage devices, offered under the brands in its two shops "Venen Engel" and "Reboots".
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