“Amazon is an important sales channel for many of our customers,” says Sebastian. “But sustainable growth only occurs when Google Shopping and Performance Max are sensibly integrated into the setup.”

This is often the crux of the matter: Google PMAX offers enormous reach but little transparency.
“In the end, you know what a campaign brings overall. But which products really contribute – and which just consume budget – remains in the dark,” explains Sebastian. The result: optimizations happen blindly. Budgets are allocated without knowing what is truly worthwhile. A feeling many marketers can relate to.

Then the Labelizer came into play

In search of a solution, threesy came across the Labelizer from Label Up, a tool that automatically segments product feeds based on ROAS and click data. For Sebastian, it was clear right away: this is exactly what has been missing.

“The moment we saw the label classification for the first time was an aha moment,” recalls Sebastian.
Instead of unclear performance data and rough gut decisions, there was suddenly a simple yet highly effective structure:

• 🏆 Champions – Top performers with high ROAS and lots of traffic

• ✨ Potentials – Products with strong profitability but low visibility

• 🔥 Wasters – Budget consumers with many clicks but poor performance

• 🌙 Sleeper – Products with no visibility and no sales

This classification now gives the team at threesy a clear overview of the true drivers and brakes in every product portfolio. No more scrolling through Excel spreadsheets. No more time-consuming manual evaluations. Instead: immediate clarity at a glance.

“We could immediately derive actions – and that with just a few clicks,” says Sebastian. “The Labelizer not only took work off our hands but fundamentally changed our entire approach to campaigns.”