Google Productsites: How to Get Listed in the New Search Bar Tab
23 Oct 2025
5 min read
If you have been paying attention to Google searches lately, you may have already noticed: the new "Productsites" tab in the search results.
With this new tab, Google allows its users to specifically search for products on price comparison sites. This not only provides a simpler search result for potential buyers, but also offers significant potential for online shops and performance agencies. Learn why this is particularly advantageous for Google CSS partners in the following article.
New Feature for Google Search Filter Tabs: Productsites
With the new search filter "Productsites," Google expands the classic search result view with a new category.
The tab displays product pages from price comparison sites, thereby opening new opportunities for CSS partners. Only participants of the Google CSS partner program will appear under the new tab.
However, these product pages appear not only in their own tab but also among the organic search results (see graphic). Especially for product-specific search queries, they can already rank on the first page of Google results, in addition to paid shopping ads.
Therefore, anyone who describes their products specifically and meets all requirements will gain new opportunities for visibility with the new feature.
What do I need to do to rank on Google Productsites?
To be displayed in the new search bar tab and the organic search results from Google, the following three requirements must be met:
1.Google CSS Partnership
The most important requirement to rank with a website on Google Productsites is a Google CSS Partnership. Only price comparison sites that are participants in the Google CSS program will be shown.
If you are not a Google CSS partner, you can create your own price comparison site with Label Up, which is guaranteed to be Google CSS compliant and can rank on Google's productsites with any products.
2. Indexed Pages
The product pages must also be indexed, meaning they must be visible in Google search results. Many CSS third-party providers do not meet this requirement and have not indexed their product pages. This completely forfeits the chance of being displayed on Google productsites.
The Label Up setup makes it possible to place your price comparison sites with any shops in the search results and thus be displayed in the productsites tab.
3.SEO Optimization of Product Pages
The ranking of productsites operates like Google's organic search results on the main page. The better the page is optimized and the more relevant it is to the search, the higher it will be displayed.
Currently, the ranking occurs purely organically (with well-optimized product pages), and it is not yet possible to run ads in the productsites widget. However, since Google has already released information about "Comparison Listing Ads," it is only a matter of time before this possibility officially arises.
You can find the information about Comparison Listing Ads at Google's CSS Help. (Source: Google, Comparison Shopping Services Help: https://support.google.com/css-center/answer/9262823?hl=en&ref_topic=9773666&sjid=6709363280291434272-EU (21.10.2025))
With these Comparison Listing Ads, price comparison sites can also run ads in the productsite tab in addition to the shopping ads.
4. At least 100 active product pages
For Google to recognize a comparison shopping site as a relevant productsite, there must be at least 100 active product pages on which multiple retailers are compared per product. These pages are transmitted to Google via the CSS API to be considered for inclusion in the Product Sites tab.
With Label Up, this requirement is met automatically. As soon as your CSS setup is active, the necessary product pages are correctly generated and submitted.
What types of pages can rank on Google Productsites?
Both single product pages, i.e., pages about a single product, and multi-product pages (category pages about several products) can enter the ranking of productsites.
Category pages especially offer great SEO potential. They can be specifically optimized for relevant keywords and can rank in the top positions of the search results with good technical structure and regularly maintained content.
If you take the price comparison structure of Label Up, you can insert your products into the price comparison system and create category pages with any names and products. Additionally, you can add SEO-optimized texts below the product results to rank optimally. Optimized URL slugs and sitemaps are created automatically.
With Label Up, you therefore have the ideal foundation to create product and category pages in your own name and optimize them so that they are ranked higher and found better by Google.
Can any Google CSS rank there?
No. As mentioned in the requirements, only Google CSS participants and indexed product pages can be displayed.
The largest CSS providers in the Google Shopping area can fulfill the first criterion and can make agencies or shops become CSS partners, but they cannot deliver much more than the CPC profits. Many CSS providers do not index their product pages or optimize them for SEO-optimized categories.
With these providers, it is impossible to be listed in the product websites tab. Shops or agencies that rely on such providers may benefit from lower click prices or affiliate revenues, but have no chance of visibility under the new Google feature.
However, if you become a CSS partner with Label Up, you fulfill all the requirements and nothing stands in the way of a placement under productsites with your own page.
What does the Google Product Websites tab offer for…
…Online Shops?
Well-structured and optimized online shops can particularly leverage potential in the category pages (multi-product pages) of their products. Thanks to the additional organic visibility provided by the product websites feature, there is an extra opportunity to generate more impressions without increasing the budget.
Every impression in the new tab means more reach and qualified traffic without additional advertising costs. This makes product websites a true performance booster for your shop.
💡Brand-Awareness Booster: |
…Agencies and Tool Providers?
Agencies and tool providers can also strategically utilize the new feature for themselves and their clients. As a CSS partner, you benefit double: Firstly through the organic reach in the productsites tab, and secondly through the known CSS advantages within Google Shopping.
In addition to the advantages of product websites, Google CSS partners also benefit through Label Up from:
lower click prices
a dedicated price comparison site
personalized keywords under the shopping ads
free clicks on the CSS
extended Google support
If you still aren’t a CSS partner, you are not only missing out on the benefits of the new productsites feature, but also several other benefits.
The benefits of the product websites tab at a glance:
Additional presence in Google search
More reach without additional advertising budget
Stronger brand presence in the search
Technical SEO advantages through indexed, optimized pages
Better product discovery and user experience for buyers
How to rank with Label Up in the product websites
Label Up provides you with the setup to operate your own price comparison site as a Google CSS partner. This allows you to create category and product pages that rank on product websites without much technical know-how or time investment.
Your own CSS from Label Up enables the following features to achieve the best possible ranking in the Google productsites tab:
With Label Up, you receive an automatically SEO-optimized CSS page, especially on the category pages
You can define SEO-optimized category names and category trees for all your products
The pages at product level are automatically generated
You can insert your own keyword-optimized texts to be displayed first on product websites
Conclusion: Recognize the potential of Google Productsites now
In summary, the new Google tab offers many advantages for CSS partners who index and properly maintain their pages. With the new feature, shops and agencies not only gain additional organic visibility - it is also a booster for brand awareness.
Anyone who recognizes the potential in the new productsites tab now has the opportunity to achieve a good ranking early and stay one step ahead of the competition. With the price comparison infrastructure from Label Up, the path to good performance with the new Google feature is paved.
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