Make more of PMAX and Shopping - with Smart Labels

Recognize at a glance which products deserve a budget - and which should be dropped. Our labels bring structure to your feed and show you where it's really happening.

Sleeper

Champions

Potentials

Wasters

Bicycle

Blue

$599

Ladies' bicycle

$399

BMX Men

$699

Bicycle

Blue

$599

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How your products behave

In-depth, personalized product performance analysis built on best practices that we have compiled from thousands of campaigns for you. With Label Up, you can automatically segment your product feed into Champions, Potentials, Wasters, and Sleepers – for easy, quick, and maximally effective optimization of your PMAX and Shopping campaigns.

Volume —>

ROAS —>

Sleeper

Champions

Potentials

Wasters

Revenue

Costs

Product feed share

Champions

The stars of your feed: They generate a lot of revenue with a strong ROAS. It is worth maximizing everything here - with an optimal budget and full attention.

The stars of your feed: They generate a lot of revenue with a strong ROAS. It is worth maximizing everything here - with an optimal budget and full attention.

Potentials

High ROAS, but still little traffic - there lies real growth potential. With some fine-tuning, they will become your next champions.

High ROAS, but still little traffic - there lies real growth potential. With some fine-tuning, they will become your next champions.

Sleepers

Little visibility, little revenue – these products are in a deep sleep. Reactivate them specifically or tidy up your feed to create focus.

Little visibility, little revenue – these products are in a deep sleep. Reactivate them specifically or tidy up your feed to create focus.

Wasters

These products drain your champions' budget and yield little result. Identify them early and instead shift your budget to where it really matters.


These products consume budget but deliver hardly any results. Identify them early and reallocate your budget to where it really makes an impact.

These products drain your champions' budget and yield little result. Identify them early and instead shift your budget to where it really matters.


Kürzlich hinzugefügt

Summer Campaign

Over 50% Sale

Top 10 Product

Kürzlich hinzugefügt

Summer Campaign

Over 50% Sale

Top 10 Product

Kürzlich hinzugefügt

Summer Campaign

Over 50% Sale

Top 10 Product

Build any custom labels you want

In addition to automatic labels, with Label Up you can also define your own rules - tailored to your campaign goals. Filter products, for example, by margins, availability or brands, and create individual labels that perfectly fit your strategy. Simple, flexible, effective.

Choose from your performance and data feed metrics

Set any AND/OR rules

Suitable for your strategy

Take your shopping ads to the next level.

Questions about the Google CSS partnership? Or would you like to learn more about optimisation with smart labels? Regardless, you can discuss with one of our experts. In a short online call, we can show you our solution and discuss your questions. All without sales talk.

Peter

Partnerships

Take your shopping ads to the next level.

Questions about the Google CSS partnership? Or would you like to learn more about optimisation with smart labels? Regardless, you can discuss with one of our experts. In a short online call, we can show you our solution and discuss your questions. All without sales talk.

Peter

Partnerships

Take your shopping ads to the next level.

Questions about the Google CSS partnership? Or would you like to learn more about optimisation with smart labels? Regardless, you can discuss with one of our experts. In a short online call, we can show you our solution and discuss your questions. All without sales talk.

Peter

Partnerships

What the FAQ?

What exactly does the Labelizer do with my product feed – and what benefit do I get from it?

How does the Labelizer specifically help me improve my Performance Max campaigns?

Do I have to completely restructure my Google Ads setup for this?

How reliable are the categories? Will my product not be constantly reclassified?

What happens to new products or those without sufficient data?

Which data sources does the Labelizer use? Do I need to link anything?

What distinguishes the Labelizer from a classic feed optimization or a bid tool?

How long does it take to see results?

Is the Labelizer also useful for small shops or niche products?

What exactly does the Labelizer do with my product feed – and what benefit do I get from it?

How does the Labelizer specifically help me improve my Performance Max campaigns?

Do I have to completely restructure my Google Ads setup for this?

How reliable are the categories? Will my product not be constantly reclassified?

What happens to new products or those without sufficient data?

Which data sources does the Labelizer use? Do I need to link anything?

What distinguishes the Labelizer from a classic feed optimization or a bid tool?

How long does it take to see results?

Is the Labelizer also useful for small shops or niche products?

What the FAQ?

What exactly does the Labelizer do with my product feed – and what benefit do I get from it?

How does the Labelizer specifically help me improve my Performance Max campaigns?

Do I have to completely restructure my Google Ads setup for this?

How reliable are the categories? Will my product not be constantly reclassified?

What happens to new products or those without sufficient data?

Which data sources does the Labelizer use? Do I need to link anything?

What distinguishes the Labelizer from a classic feed optimization or a bid tool?

How long does it take to see results?

Is the Labelizer also useful for small shops or niche products?