Your PPC tool for Google Shopping & PMAX - the Labelizer
Recognize at a glance which products deserve a budget - and which should be dropped. Our labels bring structure to your feed and show you where it's really happening.
Sleeper
Champions
Potentials
Wasters
Bicycle
Blue
$599
Ladies' bicycle
$399
BMX Men
$699
Bicycle
Blue
$599
How your products behave
In-depth, personalized product performance analysis built on best practices that we have compiled from thousands of campaigns for you. With Label Up, you can automatically segment your product feed into Champions, Potentials, Wasters, and Sleepers – for easy, quick, and maximally effective optimization of your PMAX and Shopping campaigns.
Volume —>
ROAS —>
Sleeper
Champions
Potentials
Wasters
Revenue
Costs
Product feed share
Champions
The stars of your feed: They generate a lot of revenue with a strong ROAS. It is worth maximizing everything here - with an optimal budget and full attention.
The stars of your feed: They generate a lot of revenue with a strong ROAS. It is worth maximizing everything here - with an optimal budget and full attention.
Potentials
High ROAS, but still little traffic - there lies real growth potential. With some fine-tuning, they will become your next champions.
High ROAS, but still little traffic - there lies real growth potential. With some fine-tuning, they will become your next champions.
Sleepers
Little visibility, little revenue – these products are in a deep sleep. Reactivate them specifically or tidy up your feed to create focus.
Little visibility, little revenue – these products are in a deep sleep. Reactivate them specifically or tidy up your feed to create focus.
Wasters
These products drain your champions' budget and yield little result. Identify them early and instead shift your budget to where it really matters.
These products consume budget but deliver hardly any results. Identify them early and reallocate your budget to where it really makes an impact.
These products drain your champions' budget and yield little result. Identify them early and instead shift your budget to where it really matters.
Build any custom labels you want
In addition to automatic labels, with Label Up you can also define your own rules - tailored to your campaign objectives. Filter products, for example, by margins, availability, or brands and create custom labels that perfectly fit your strategy. Simple, flexible, effective. Always automatically in the Google Merchant Center Custom Label 0-4 slots.
Our extensive expertise and experience guarantee optimal support.
Lukas Krickl
CEO at Karma Marketing
Build any custom labels you want
In addition to automatic labels, with Label Up you can also define your own rules - tailored to your campaign objectives. Filter products, for example, by margins, availability, or brands and create custom labels that perfectly fit your strategy. Simple, flexible, effective. Always automatically in the Google Merchant Center Custom Label 0-4 slots.
Our extensive expertise and experience guarantee optimal support.
Lukas Krickl
CEO at Karma Marketing
Build any custom labels you want
In addition to automatic labels, with Label Up you can also define your own rules - tailored to your campaign objectives. Filter products, for example, by margins, availability, or brands and create custom labels that perfectly fit your strategy. Simple, flexible, effective. Always automatically in the Google Merchant Center Custom Label 0-4 slots.
Our extensive expertise and experience guarantee optimal support.
Lukas Krickl
CEO at Karma Marketing
Take your shopping ads to the next level.
Questions about the Google CSS partnership? Or would you like to learn more about optimisation with smart labels? Regardless, you can discuss with one of our experts. In a short online call, we can show you our solution and discuss your questions. All without sales talk.
Filip
Co-Founder & Partnerships
Take your shopping ads to the next level.
Questions about the Google CSS partnership? Or would you like to learn more about optimisation with smart labels? Regardless, you can discuss with one of our experts. In a short online call, we can show you our solution and discuss your questions. All without sales talk.
Filip
Co-Founder & Partnerships
Take your shopping ads to the next level.
Questions about the Google CSS partnership? Or would you like to learn more about optimisation with smart labels? Regardless, you can discuss with one of our experts. In a short online call, we can show you our solution and discuss your questions. All without sales talk.
Filip
Co-Founder & Partnerships
What the FAQ?
What exactly does the Labelizer do with my product feed – and what benefit do I get from it?
How does the Labelizer specifically help me improve my Performance Max campaigns?
Do I have to completely restructure my Google Ads setup for this?
How often are the products reallocated?
What happens to new products or those without sufficient data?
Which data sources does the Labelizer use? Do I need to link anything?
What distinguishes the Labelizer from a classic feed optimization or a bid tool?
How long does it take to see results?
Is the Labelizer also useful for small shops or niche products?
What the FAQ?
What exactly does the Labelizer do with my product feed – and what benefit do I get from it?
How does the Labelizer specifically help me improve my Performance Max campaigns?
Do I have to completely restructure my Google Ads setup for this?
How often are the products reallocated?
What happens to new products or those without sufficient data?
Which data sources does the Labelizer use? Do I need to link anything?
What distinguishes the Labelizer from a classic feed optimization or a bid tool?
How long does it take to see results?
Is the Labelizer also useful for small shops or niche products?