Sichtbar Online Marketing AG becomes visible in Google Shopping
For 1.5 years, Sichtbar Online Marketing AG has been using Label Up’s white-label CSS. Jonas Jakobs, CEO, explains how switching to Label Up delivered the decisive boost in performance. While the potential of Google Shopping had often gone untapped before, the agency now offers its clients maximum efficiency and exclusive branding with its own white-label CSS solution, at no extra cost. A real no-brainer for Google Ads agencies.
The Challenge: Untapped Potential through Standard Solutions
Sichtbar Online Marketing AG manages a wide range of e-commerce clients, for whom Google Shopping and Performance Max (PMAX) form the heart of the performance strategy. Before switching to Label Up, the agency already had a white-label CSS, but knew that its potential had not yet been fully realised…
The strategic weaknesses of the old setup:
Advantages in the dark: The promised CPC advantage was barely tangible in the performance analysis. Without deep insight into the provider's bidding logic, it remained unclear whether the savings actually reached the client.
Complicated technical setup: Connecting new Merchant Centres or making feed adjustments was time-consuming. Instead of focusing on strategic scaling, the team was busy with technical 'micromanagement' and error-prone interfaces.
No personal support: If accounts were rejected or feeds blocked, there was no competent partner on an equal footing. Waiting for anonymous ticket systems led to costly periods of downtime in client accounts.
For Sichtbar Online Marketing AG, it became clear: white-label CSS is not the same as white-label CSS. In order to sustainably increase client profitability while also reducing the operational burden on the team, they needed a solution that does not see agencies as mere 'users', but as strategic partners.
The Solution: Why a Premium White-Label Makes All the Difference
“We were very quickly convinced by their solution and then switched to Label Up”. - Jonas Jakobs
The principle of 'Whitelabel CSS' is the right approach, but the execution by the previous partner was slowing down operations. The decision to choose Label Up was therefore made because of the combination of technical simplicity and the deep expertise that the tool brings. The switch was not an experiment, but a deliberate decision in favour of greater stability and professionalism.
In summary, the switch to Label Up's own agency CSS brought the following benefits:
Benefits in investment: added value at no extra cost for every client
The main strategic reason for the switch was the opportunity to pass the economic benefits of CSS technology directly on to clients. In Sichtbar AG's communications, this point comes first:
Direct passing on of benefits: customers benefit immediately from CPC savings (up to 20%), without having to pay more than before for this technological edge.
Scalability for small shops: A crucial factor is that this model does not only work for large clients with a huge budget. Smaller shops with more limited capacities can also benefit from a professional CSS infrastructure that was normally reserved for big players.
Competitive advantage through branding: The keyword chosen under the ads strengthens the brand presence of Sichtbar Online Marketing AG and generates additional, free traffic via the price comparison site.
Simple onboarding: “We have a great guide”
A technical setup must not become a time sink in a productive agency. Label Up has optimised this process so far that switching existing accounts or onboarding new clients has become the standard process. Jonas Jakobs emphasises: “We have a great guide for how we can switch customers over.” This clarity enables the agency to integrate new Merchant Centre accounts efficiently. Instead of wasting valuable hours in ad management on complex linking or troubleshooting, the team now follows a simple guide from Label Up.
Support on equal footing: immediate help instead of being put on hold
In a market environment where Google algorithms and guidelines are constantly changing, response speed is critical to business. Unlike other CSS providers, Label Up relies on genuine partnership and immediate availability. Jonas Jakobs sums it up: “If there is anything, we get support and help straight away.” This direct line to experts secures the continuity of client campaigns and massively relieves Sichtbar AG's internal resources.
With these benefits, Sichtbar AG no longer positions itself merely as a manager of ads, but as a provider of exclusive, powerful infrastructure. Its own agency CSS becomes more than just a cost lever; it becomes a real anchor of trust in the client relationship and creates a USP for Sichtbar Online Marketing AG.
The results: 1.5 years of success, scalability and operational trust
After more than 1.5 years of intensive use of Label Up's white-label solution, Sichtbar Online Marketing AG draws an entirely positive conclusion. What began as a technical switch has developed into a strategic standard for all of the agency's e-commerce clients. The switch has shown that a CSS partner must not merely be a “supplier of discounts”, but must be an enabler of the agency's overall growth.
A key result of the collaboration is long-term scaling across all client sizes. While many agencies believe an own white-label CSS only pays off for six-figure monthly budgets, the practice at Sichtbar AG shows a different picture:
Profitability for small shops: Through the simple handling and fair pricing structure of Label Up, the agency can also offer the CPC advantage to smaller niche shops. This strengthens customer loyalty in a segment that is otherwise often excluded from technological innovation.
Stability in performance: Over the entire period, the setup has shown impressive technical reliability. Fewer outages and consistent delivery lead to calmer and more predictable campaign management for ad managers.
Competitive advantage in pitches: Sichtbar AG now enters the market with its own infrastructure. The keyword under the ads is not just a visual detail, but proof of technological depth that often makes the decisive difference in new client meetings.
For Jonas Jakobs, Label Up's white-label model has now become indispensable. The combination of time saved on onboarding, the security provided by personal support and the direct performance uplift for clients makes the solution a core component of the agency portfolio. The agency saves internal resources, improves the quality of client accounts and retains full control over its branding, all with a cost neutrality that is unmatched in the market.
Watch the full video:
Would you like to hear first-hand how Jonas Jakobs, CEO of Sichtbar Online Marketing AG, experienced the switch to Label Up? In the video, you'll learn more about his strategy and why he sees Label Up as the ideal partner for Google Ads agencies.
Go to Jonas Jakobs' video testimonial
Frequently asked questions about switching to your own white-label CSS
How much effort is involved in switching from another CSS provider to Label Up?
Yes, Label Up takes care of an easy switch to its own white-label CSS. Existing Merchant Centres of your clients can be switched without interrupting campaigns.
Why is personal support from a Google CSS partner so important?
In performance marketing, every minute counts. If feeds are rejected or accounts are suspended, anonymous ticket systems from large providers can lead to days of downtime. Personal support means that you reach experts immediately who speak the language of agencies and solve technical problems in the Merchant Centre without friction. Label Up offers you this fast support.
Does an own white-label CSS also pay off for agencies with smaller clients? Yes, absolutely. As Sichtbar AG shows, Label Up's solution is scaled so that it is profitable even for smaller shops and niche providers. Since the technical hurdles are minimal thanks to clear instructions, the setup pays for itself after just a few active Shopping accounts through the time savings and performance gains.
Can I have my own agency branding under the Google Shopping ads? Yes, exactly that is the core of the white-label solution. You decide which keyword (e.g. your agency name or a relevant specialist term) appears under your clients' ads. This not only strengthens your visibility, but also generates additional free traffic via your own price comparison site.
Are there any disadvantages for my clients from changing CSS providers? No. There are no extra costs for the client. On the contrary: they receive a more stable infrastructure, better branding and direct access to Google's 20 % CPC advantage in Google Shopping, while the agency can react to problems faster thanks to better support.
“Ich kann nur jeder Google Ads Agentur, die ein eigenes CSS haben will, empfehlen, zu Label Up zu gehen”
Jonas Jakobs
Chief Executive Officer @Sichtbar Online Marketing AG
In summary, the switch to Label Up's own agency CSS resulted in the following advantages:
Advantages in investment: added value at no extra cost for every customer
The most important strategic reason for the switch was the opportunity to pass the economic advantages of CSS technology directly on to customers. In Sichtbar AG's communications, this point comes first:
Direct pass-through of benefits: Customers benefit immediately from CPC savings (up to 20%), without having to pay more than before for this technological edge.
Scalability for small shops: A decisive factor is that this model works not only for large customers with a huge budget. Smaller shops with more limited resources can also benefit from a professional CSS infrastructure that was normally reserved for major players.
Competitive advantage through branding: The chosen keyword beneath the ads strengthens the brand presence of Sichtbar Online Marketing AG and generates additional, free traffic via the price comparison site.
Simple onboarding: “We have a great guide”
A technical setup should not be a time sink in a productive agency. Label Up has optimised this process so far that switching existing accounts or onboarding new customers has become a standard process. Jonas Jakobs emphasises: “We have a great guide for how we can switch with customers.” This clarity enables the agency to integrate new Merchant Centers efficiently. Instead of wasting valuable hours in ad management on complex links or troubleshooting, the team now follows a simple guide from Label Up.
Support on equal terms: Immediate help instead of being stuck in a queue
In a market environment where Google algorithms and policies are constantly changing, response speed is business-critical. Unlike other CSS providers, Label Up focuses on genuine partnership and immediate availability. Jonas Jakobs puts it plainly: “If there is anything, we get support and assistance straight away.” This direct line to experts secures the continuity of clients' campaigns and massively relieves Sichtbar AG's internal resources.
With these advantages, Sichtbar AG is therefore no longer positioning itself merely as an ad manager, but as a provider of exclusive, robust infrastructure. Its own agency CSS becomes more than a pure cost lever; it becomes a real anchor of trust in the customer relationship and creates a USP for Sichtbar Online Marketing AG.
The results: 1.5 years of success, scalability and operational trust
After more than 1.5 years of intensive use of Label Up's white-label solution, Sichtbar Online Marketing AG draws an entirely positive conclusion. What started as a technical switch has become a strategic standard for all of the agency's e-commerce clients. The switch has proven that a CSS partner must not simply be a “supplier of discounts”, but must be an enabler of the agency's entire growth.
A central outcome of the collaboration is long-term scaling across all customer sizes. While many agencies believe their own white-label CSS only pays off for six-figure monthly budgets, Sichtbar AG's practice shows a different picture:
Profitability for small shops: Thanks to the easy handling and fair pricing structure of Label Up, the agency can also offer the CPC advantage to smaller niche shops. This strengthens customer loyalty in a segment that is otherwise often excluded from technological innovation.
Stability in performance: Throughout the entire period, the setup has shown impressive technical reliability. Fewer outages and consistent delivery lead to calmer, more predictable campaign management for ad managers.
Competitive advantage in pitches: Sichtbar AG now enters the market with its own infrastructure. The keyword beneath the ads is not just a visual detail, but proof of technological depth that often makes the decisive difference in new-client meetings.
For Jonas Jakobs, Label Up's white-label model has now become indispensable. The combination of time savings in onboarding, the security of personal support, and the direct performance boost for customers makes the solution a core component of the agency portfolio. The agency saves internal resources, improves the quality of customer accounts and at the same time retains full control over its branding, all at a cost neutrality that has no equal on the market.
Check out the full video:
Would you like to hear first-hand how Jonas Jakobs, CEO of Sichtbar Online Marketing AG, experienced the switch to Label Up? In the video, you'll learn more about his strategy and why he sees Label Up as the ideal partner for Google Ads agencies.
Watch Jonas Jakobs' video testimonial here
Frequently asked questions about switching to your own white-label CSS
How much effort is the switch from another CSS provider to Label Up?
The switch is very straightforward. Label Up takes care of a simple move to your own white-label CSS. Existing Merchant Centers for your customers can be switched without interrupting campaigns.
Why is personal support from a Google CSS partner so important?
In performance marketing, every minute counts. If feeds are rejected or accounts are suspended, anonymous ticket systems from large providers can lead to days of standstill. Personal support means you can reach experts immediately who speak the language of agencies and resolve technical problems in the Merchant Center without friction. Label Up offers you this rapid support.
Is your own white-label CSS worthwhile for agencies with smaller clients too?
Yes, absolutely. As Sichtbar AG shows, Label Up's solution is scaled so that it is also profitable for smaller shops and niche providers. Since the technical hurdles are minimal thanks to clear instructions, the setup pays for itself after just a few active Shopping accounts through the time savings and performance gains.
Can I have my own agency branding beneath the Google Shopping ads?
Yes, that is exactly the core of the white-label solution. You decide which keyword (e.g. your agency name or a relevant technical term) appears beneath your customers' ads. This not only strengthens your visibility, but also generates free additional traffic via your own comparison-shopping site.
Are there any disadvantages for my customers when switching CSS provider?
No. There are no extra costs for your customers. On the contrary: they receive a more stable infrastructure and access to the 20% CPC advantage of your price comparison site, while the agency can react to problems faster thanks to the better support.
About
Sichtbar Online Marketing AG is an agency specialising in performance marketing and Google Ads, based in Switzerland and Germany. It focuses on making companies more visible through search engine optimisation (SEO), Google Ads (SEA) and web development, and on generating measurably more enquiries.
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