Get more out, waste less. With Labelizer, Threesys' budget is directed to where it really makes an impact.
+44 %
ROAS in 30 days
18 %
Sebastian Pürstinger is the founder and managing director of threesy – a performance agency dedicated entirely to e-commerce growth. Together with his team, he supports DTC brands and online retailers in purposefully increasing their sales – data-driven, cross-channel, and always with a focus on measurable results.
"Amazon is an important sales channel for many of our customers," says Sebastian. "But sustainable growth only happens when Google Shopping and Performance Max are also effectively integrated into the setup."
This is often where the issue lies: Google PMAX offers enormous reach – but little transparency.
"In the end, you know what a campaign brings in total. But which products really contribute – and which just consume the budget – remains in the dark," explains Sebastian. The result: optimizations happen blindly. Budgets are allocated without knowing what is truly worthwhile. A feeling that many marketers are familiar with.
Then the Labelizer came into play
In search of a solution, threesy discovered the Labelizer from Label Up – a tool that automatically segments product feeds based on ROAS and click data. Sebastian quickly realized: This is exactly what had been missing.
"The moment we saw the label categorization for the first time was an eye-opener," recalls Sebastian.
Instead of confusing performance data and rough gut decisions, there was suddenly a simple but highly effective structure:
🏆 Champions – Top performers with high ROAS and lots of traffic
✨ Potentials – Products with strong profitability but little visibility
🔥 Wasters – Budget eaters with many clicks but poor performance
🌙 Sleeper – Products with no visibility and no sales
This categorization gives the team at threesy a clear overview of the true drivers and brakes in each product portfolio today. No more scrolling through Excel sheets. No more elaborate manual evaluations. Instead: immediate clarity at a glance.
"We could immediately derive actions – and all with just a few clicks," says Sebastian. "The Labelizer not only took work off our hands but fundamentally changed our entire approach to campaigns."
The moment when we saw the label classification for the first time was an aha moment.
Sebastian Pürstinger
CEO @ Threesy GmbH
More impact, less effort
For the team at threesy, product analysis used to be a real time sink.
“We regularly tried to figure out which products really perform – using filter functions in Google Ads, pivot tables in Excel, and a lot of gut feeling,” says Sebastian. “Not only was that labor-intensive, but it was also prone to errors.”
Especially with larger product portfolios, it was often hardly possible to reliably assess which items were actually responsible for revenue and ROAS – and which simply burdened the budget.
“If you have 300 or 1,500 products, you quickly lose oversight without a clear structure.”
With the Labelizer, this guessing game is a thing of the past.
“Today, we can see at a glance where the lever lies – and all without additional tools, complex setups, or manual evaluations,” says Sebastian.
The labels are visible directly in the feed and can be flexibly used in any campaign structure. Whether as the basis for asset groups in Performance Max or for custom labels in Shopping – threesy is now working with it in almost every client project.
Particularly helpful: The Labelizer works independently of the size of the shop.
“Whether it's a small DTC brand with 50 items or a wholesaler with several thousand products – the system scales with it and provides us with real insights in both cases,” says Sebastian.
Conclusion from Sebastian:
“Those who do not understand their products miss out on performance.
The Labelizer shows us in seconds where we should scale – and where we should stop.”
What seems like a black box for many advertisers is today a data-driven basis for decision-making for the team at threesy. More clarity, better results – and finally control over what is really happening in the feed.
