The advantages: More reach, flexibility, and customer satisfaction. By switching to LabelUp, AnalyticaA was able to achieve the following benefits:
Global Reach
The new CSS is no longer confined to the German market but can be used internationally.
Full control
AnalyticaA has full control over its CSS and can flexibly adapt it to the needs of its customers.
Improved customer satisfaction
Through the greater reach and flexibility of CSS, the agency can provide better service to its clients.
Stronger competitiveness
The custom CSS allows AnalyticaA to stand out from the competition and attract new customers.
The Challenge: Limited Reach and Lack of Flexibility
Before partnering with Label Up, AnalyticaA used a white-label CSS solution that was exclusively focused on the German market. To fully leverage the potential of Google Shopping and expand internationally, the agency sought a more flexible and powerful solution.
The Solution: A Customized CSS with LabelUp
After extensive discussions, AnalyticaA chose LabelUp as their new partner. LabelUp's white-label CSS technology allowed the agency to operate its own CSS under its own brand while benefiting from the expertise and support of the Label Up team.
The onboarding process was swift and smooth. Special thanks to Filip Groß, who made a significant contribution to the project's success with his dedication and willingness to listen to the needs of AnalyticaA.
"We would like to sincerely thank the entire Label Up team for their excellent and professional support. We are glad to have found them as our new partner for our CSS. Our special thanks go to Filip Groß for his commitment and his open ear for our needs."
Holger Umling
Head of Performance Marketing @ AnalyticaA
About Holger Umling
Holger Umling has been the Head of Performance Marketing at AnalyticaA since May 2021 and is responsible for the strategic direction of performance marketing. In 2025, he will celebrate his 25th anniversary in online marketing. His career began in 2000 with the first steps in Google Ads, then still known as AdWords. Since then, he has continuously developed and is now a recognized expert in the digital marketing industry.
Under his leadership, AnalyticaA has received numerous awards, including being ranked among the Top 25 Performance Marketing Agencies in Germany. He places great importance on transparency, customer satisfaction, and the continuous optimization of campaigns.
The Future: A Successful Partnership
AnalyticaA looks forward to the joint journey with Label Up and is convinced that the partnership will be positive for both sides.
“We already know today that it can only be positive for both sides,” says Holger Umling.
Conclusion
The switch to LabelUp has enabled AnalyticaA to fully exploit its potential in Google Shopping. With the greater reach, flexibility, and control of its own CSS, the agency was able to enhance its competitiveness, improve customer satisfaction, and promote sustainable growth. The partnership with LabelUp is a complete success and an important step for the future of AnalyticaA.
