Acquiring new customers made easy: With their own Google CSS solution from Label Up, Karma Marketing gained a unique selling point that has paid off.
200%
More new customer inquiries generated through the website
3
Initial Situation: A Marketing Agency from Vienna
Karma Marketing, an established marketing agency from Vienna, aims to ensure outstanding customer service in e-commerce. Their goal: to position themselves further as experts in the Google and e-commerce world and to provide their clients with the best advertising solutions in the long term.
Challenge: Winning New Customers in a Competitive Market
How does an agency distinguish itself? In an increasingly competitive environment, particularly in the Google Shopping sector, many agencies, including Karma Marketing, face a significant challenge in meeting their clients' performance expectations.
This is due to the sheer density of e-commerce shops promoting their products across various channels. To keep up, a continuously growing ad spend is necessary unless other measures are taken. Thus, to provide clients with continually better performance while maintaining the same ad spend, the Karma Marketing team felt compelled to differentiate themselves with their service offering from other agencies.
Solution: The Own White Label CSS from Label Up
Thanks to the collaboration with Label Up, Karma Marketing was able to achieve the desired progress. By offering their clients their own CSS (Comparison Shopping Service), the agency secured a crucial competitive advantage.
Within the first three months, the agency gained three new clients. Karma Marketing reports that they were able to win the new clients primarily by convincing them with their own CSS and the resulting expert status during partnership negotiations.
It is also worth highlighting the financial benefit that Karma Marketing was able to demonstrate to their clients thanks to Label Up. According to internal tracking, the company achieved 1.5% in free clicks within the first quarter of collaboration.
Example: For a fictional online shop with about 100,000 clicks per month, 1.5% equals 1,500 free clicks. With an average CPC of 50 cents, this results in a saving of €750 per month for the respective shop.
Thanks to the partnership with Label Up, we were able to clearly stand out in the highly competitive market. Our own CSS helped us acquire several new customers within a few months – a real game changer for our growth!
Lukas Krickl
CEO @ Karma Marketing GmbH
These savings, combined with the optimized Google Shopping ads, gave Karma Marketing a strong argument to excite existing customers and acquire new ones. Furthermore, the partnership with Label Up allows Karma Marketing to further expand their expertise in the Google Shopping area. The CSS tool from Label Up not only provides them with technical advantages but also positions Karma Marketing as a leader in cost-per-click optimization. This clearly distinguishes them from other agencies that do not offer their own CSS and thus cannot pass on such CPC advantages to their clients directly.
Conclusion
With the goal of diving even deeper into the Google universe, Karma Marketing has managed to position itself as experts in e-commerce with the help of the CSS from Label Up. Thanks to this partnership, they feel well equipped to continue providing their clients with top-notch service despite the challenging market environment and to strengthen their market position further.
Significant successes have already been achieved in the first months of collaboration, and they look forward to the future with optimism. The CSS offering is not only a unique selling point but also provides Karma Marketing and their clients with substantial advantages – both in terms of cost and service quality.
