An "ePig" transformation: how ePig media reinvented its Google CSS with Label Up
Having your own Google CSS sounds like more control… But with ePig Media, for a long time it felt like an extra expense that we had to pay for ourselves. Switching to Label Up completely turned things around: a new design, noticeably better support, and a price comparison site that finally pays off instead of just costing money.
A familiar dilemma for agencies
In theory, a Google CSS for agencies sounds like a no-brainer: reduced cost-per-click on Google Shopping ads, more control over your own infrastructure, an additional asset when competing for clients… However, many agencies also know the downside: as soon as your own CSS is set up and a problem arises, there is no one left to support you. This was precisely the reality at ePig Media.
When the tool becomes extra work
Before switching to Label Up, the performance marketing agency already had its own white-label CSS. On paper, this was an advantage. In everyday business, the gap quickly became apparent: no dedicated contact person, no quick responses, no support for individual client requirements.
The result: a tool that was actually supposed to save time and money became a cost factor itself – not just on the invoice, but in working hours and frustration.
The point at which the decision was made
At exactly this point, it was clear to Managing Director Malte Wulf: a new partner was needed for the agency's white-label CSS – and one where "partner" is not just a word in a contract. The decision in favour of Label Up was not made because of the technology alone. Basically, any provider could deliver that. The decisive question was what happens after everything is set up: when questions arise, when Google introduces new requirements, or when a client needs something bespoke.
The difference is in the details
Design that actually looks like ePig Media.
Instead of a generic, interchangeable CSS platform, ePig Media now has its own price comparison website, which not only adopts the agency's colours but genuinely fits their corporate identity.
Products that are actually found.
Design alone is not enough, though. In the customer journey, what matters most is that users find the products they are looking for. They click on a Shopping ad and want to see the exact product on the comparison site that ePig Media is advertising on behalf of its clients. A price comparison site that looks good but does not direct the search query to the matching product is of no use to anyone.
A site that could just as easily have belonged to any other agency was transformed into one that is recognisable at first glance as ePig Media and reliably leads to the products of their own clients. For e-commerce clients looking for an agency with its own professional infrastructure, this is more than just aesthetics: it is an immediate signal of trust. Furthermore, the direct call-to-action button on the page turns every CSS click into a touchpoint back to ePig Media itself.
Support that is there when it's needed.
The most important difference is not in the design, but in day-to-day operations: whether it is a technical adjustment, a new Google requirement, or a bespoke client request. For ePig, there is no more fighting through Google support on their own, but rather a team that responds when it matters.
What concretely changes as a result:
Better support means less time wasted on technical issues and more time that can be invested in client service and new business instead. Having their own branding becomes a selling point in itself to win new clients. And they retain independent management of the CSS, but with a partner backing them up who is actually reachable.
For ePig Media's clients, having their own CSS primarily means trust and consistency: from the very first ad to the click on the comparison site, the entire customer journey (and thus all data on products and shoppers) remains in the hands of the agency. No detours via external platforms, full flexibility for individual requirements, and in the background, a CSS partner who delivers as soon as support is needed.
"I am completely thrilled. From start to finish, everything worked outstandingly well. The service was friendly, professional and reliable. I would particularly like to highlight the high quality, the fast processing and the pleasant communication. You notice immediately that great value is placed on customer satisfaction here."
Malte Wulf
Managing Director @ePig Media
Conclusion: a partner that makes the difference
What began at ePig Media as an additional effort is today exactly the opposite: a CSS that actively contributes to growth instead of just tying up resources. The decisive difference was never just in the technology, which practically any provider could deliver. It lay in what happens when it really matters: with individual customer requests, with new Google requirements, in those moments when you simply need a point of contact.
This is precisely why ePig Media has not only found a new CSS provider in Label Up, but a true partner – and with it a clear advantage in the competition for new e-commerce customers.
About
ePig Media is a German e-commerce marketing agency that helps online shops profitably acquire new customers, use advertising budgets efficiently, and measurably increase growth. The focus is not on more clicks or reach, but on measurable results: orders, turnover, ROAS, new customers, and efficient budget allocation.
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