When start-ups grow, many things do not remain as they were, which is exactly what we are experiencing at Label Up. New customers, new colleagues, new ideas, and it becomes clear: our small, old office is simply no longer sufficient.

That’s why we recently turned a new page and moved into a larger, brighter, and above all, more future-proof office. What does this have to do with team spirit, productivity, and better performance? A whole lot. 

A new office is more than just a change of location

For many, moving to a larger office initially sounds like an organizational hassle (and to be honest, it was). But for us at Label Up, it is primarily a sign of how much our company has developed and been able to grow in the past months. 

The last few months have been marked by steady growth. In order to achieve our long-term goals and maintain our close collaboration with our clients, our team also grew. New labelers/team members bring fresh energy, new perspectives, and need one thing above all: more space.

While the old office had charm and was perfect for the early days of Label Up, at some point it simply became too cramped for big ideas. For more labelers, more screens, and more creative meetings, we needed more room. Exactly that is what we found with our office, Label Up Base. (We actually need names for the office, like Label Up Base or Label Up Home/Home of Label Up.)

The Wiener Werkstätten courtyard from the outside.

Welcome to the new Label Up Base: This is how a new home should feel  

What initially looked like a huge, empty space has now become a place of comfort where the team can work focused and productively.

“We spend most of our lives at home or in the office, which is why it was especially important to us that the new office becomes not just a means to an end, but a real space for ideas and full of productivity. It should be a place where you feel comfortable, can unfold, and enjoy coming together,” says co-founder Gabriel Baumgarten. As a quote bubble, include it in the blog article.

 The new office is more than just bigger. It is a place that fits our way of working: open, bright, structured – but with enough flexibility for creative bursts. The new office offers not only space for deep work and focus phases but also for exchange, team building, and basketball matches during breaks. We were able to perfectly adapt the space to our wishes and needs, so that the work-life balance is already fulfilled in the workplace.

Start-up hands-on mentality: We even assembled the furniture ourselves

As is customary for a start-up, we helped with the move and assembling the furniture. The team at Label Up was full of enthusiasm here too; assembling the desks became a challenge and team-building activity. 

At Label Up, even the furniture assembly became a team-building activity - Who can assemble the desk faster? 

Thanks to the combined strength of the labelers, the office began to take shape after just a few days, and daily business could continue. However, we now know: We are not only experts in Google Ads but can also work perfectly as a team outside our comfort zone (because although a screw or two may be left over, our desks are stable).

The atmosphere during the setup was great – and the result is impressive. Even though the final touches are still missing, we can already feel: The new office was the right step.

A better space leads to better work

A larger office alone does not automatically lead to better performance. But it creates the conditions for that. Because better results do not happen by chance – they are the product of clear focus, a well-coordinated team, and a work environment that promotes both productivity and creativity. Since the team was allowed to design the new spaces themselves and we are now also equipped with ergonomic standing desks, you simply feel automatically more comfortable. This not only brings comfort but also a noticeable increase in performance.

We are now better positioned than ever to work with even more energy on new features, develop data-driven strategies, and help our clients get the most out of Google Shopping & PMAX.

 Our processes are clearer, the alignments more efficient, and our team culture grows stronger every day. In short: We are creating the foundation for our clients to scale - and you can notice that. 

Growth at Label Up: What is the next step?  

The move is a visible sign for us: We are growing, not only in the team but also in our vision. New functions for our platform, exciting partnerships, deeper integration into existing systems - a lot is happening at Label Up. And the new office gives us exactly the space we need to take these next steps.

 We look forward to many productive days in the new office and are motivated for the future. Anyone who knows Label Up knows: We stand for transparency, performance, and measurable results. And now also for a damn beautiful office that perfectly equips us for growth.