With their name prominently displayed among their customers' Shopping Ads, Threesy has significantly increased its visibility in the Google Shopping sector. At the same time, the agency was able to expand its portfolio and achieve an increase of 20% in revenue per customer from upsells through the new CSS tool – without Google Shopping needing to become a core expertise.
10 million
Impressions on agency names under the Shopping Ads
20%
The Road to Google Shopping with Label Up
With this goal in mind, the Amazon Agency turned to Label Up to fully exploit the potential of Google Shopping. Thanks to Label Up's tailored white-label CSS solution, Threesy was able to quickly and effectively establish itself in the shopping segment.
“With our own Google CSS from Label Up as a growth engine, we could quickly establish ourselves in the shopping segment,” said Sebastian, founder and managing director of Threesy. Participation in the Google CSS program opened up the opportunity for the agency to be present under its own name where potential new customers are actively searching for suitable services – namely directly under the shopping ads that are already managed by the agency.
Free Branding and a New Business Model
A particularly valuable aspect of the collaboration with Label Up was the increased visibility through branded Google Shopping Ads. “Through the millions of impressions on our name on the branded shopping ads, we continuously receive inquiries from online shops looking for an agency for their online marketing.”
This increased presence has directly translated into inquiries and new customer connections, without Threesy needing to put in any additional effort. “Through Label Up's solution, we can therefore easily and effortlessly draw attention to ourselves and grow as a marketing agency.”
"Thanks to the partnership with Label Up, we were able to clearly stand out in the highly competitive market. Our own CSS helped us acquire several new customers within a few months - a real game changer for our growth!"
Sebastian Pürstinger
CEO @ Threesy GmbH
The Result: Sustainable Growth and New Business Opportunities
The integration of Google Shopping Ads into Threesy’s service offering, supported by Label Up’s Whitelabel Google CSS solution, has not only led to an expanded service portfolio but also to sustainable growth for the agency. The increased visibility in Shopping Ads has opened up a wealth of new business opportunities for the agency that it had not previously realised.
Conclusion: With Label Up, Threesy has been able to further expand its presence in e-commerce and successfully establish itself in the Google Shopping segment. The ability to brand Shopping Ads with its own name has not only increased visibility but also significantly facilitated customer acquisition. A success that shows how the right partnership can make a difference.
