With their name prominently displayed among their customers' Shopping Ads, Threesy has significantly increased its visibility in the Google Shopping sector. At the same time, the agency was able to expand its portfolio and achieve an increase of 20% in revenue per customer from upsells through the new CSS tool – without Google Shopping needing to become a core expertise.
10 million
Impressions on agency names under the Shopping Ads
20%
The Path to Google Shopping with Label Up
With this goal in mind, the agency approached Label Up to fully leverage the potential of Google Shopping. Thanks to Label Up's tailored whitelabel CSS solution, Threesy was able to quickly and effectively establish itself in the shopping segment.
"With our own Google CSS from Label Up as a growth engine, we were also able to quickly establish ourselves in the shopping segment," said Sebastian, founder and managing director of Threesy. Participating in the Google CSS program opened up the opportunity for the agency to be present under its own name where potential new customers actively search for suitable services – namely, right under the shopping ads already managed by the agency.
Free Branding and a New Business Model
A particularly valuable aspect of the collaboration with Label Up was the increased visibility through branded Google Shopping Ads. "Through the millions of impressions on our name on the branded shopping ads, we continually receive inquiries from online shops looking for an agency for their online marketing."
This increased presence has directly translated into inquiries and new customer connections, without Threesy having to do any additional work. "With Label Up's solution, we can therefore easily and without any extra effort draw attention to ourselves and grow as a marketing agency."
"Thanks to the partnership with Label Up, we were able to clearly stand out in the highly competitive market. Our own CSS helped us acquire several new customers within a few months - a real game changer for our growth!"
Sebastian Pürstinger
CEO @ Threesy GmbH
These savings, combined with the optimized Google Shopping ads, gave Karma Marketing a strong argument to engage existing customers and acquire new ones. Furthermore, the partnership with Label Up allows Karma Marketing to further expand their expertise in the Google Shopping area. The CSS tool from Label Up not only provides them with technical advantages but also positions Karma Marketing as a leader in the field of cost-per-click optimization. This clearly distinguishes them from other agencies that do not offer their own CSS and thus cannot pass on such CPC advantages to their clients.
Conclusion
With the aim of diving even deeper into the Google universe, Karma Marketing has managed, with the help of the CSS from Label Up, to position itself as an expert in e-commerce. Thanks to this partnership, they feel well-equipped to continue providing their clients with first-class service despite the challenging market environment and to further strengthen their market position.
Significant successes have already been achieved in the first months of cooperation, and there is an optimistic outlook for the future. The CSS offering is not only a unique selling point but also provides Karma Marketing and their clients with significant advantages – both in terms of costs and service quality.
