Starting Position: Solid Setups, Untapped Opportunities
KlickImpuls is a performance marketing agency based in Linz. The team serves e-commerce clients with a clear focus on efficiency and measurable results. Many setups have already run successfully, but the agency saw untapped potential in two areas:
Visibility and Branding in the Google Shopping Environment
All ads were displayed under generic comparison services. For client work, this may seem secondary, but KlickImpuls knew: visibility builds trust, and trust directly impacts performance. Those who do not present their own name in the shopping carousel miss opportunities.
Control Options for New Products
Google knows the relevant data about products: such as age in the feed, availability, or price range. However, advertisers cannot use this information directly in the interface. New items typically start at a disadvantage: they compete with bestsellers, even though a different setup would benefit them at the beginning.
It was clear to KlickImpuls: Anyone wanting to improve performance for clients in the long term must focus on this.
The Next Step: Collaboration with Label Up
To harness these potentials, KlickImpuls opted for a partnership with Label Up. The joint approach was based on two central solutions:
Own White Label CSS
Rather than appearing under a foreign price comparison, KlickImpuls now appears in Google Shopping with its own white label CSS. The agency's name is clearly visible under each ad. An immediate branding effect. At the same time, the setup brings tangible advantages:
lower CPCs due to the CSS structure of Label Up
additional free clicks through their own comparison site
increased visibility in search results
"The own CSS was not just a technical step for us, but a real gamechanger for branding and performance," says Andreas Hofer, the Head of Performance Advertising at KlickImpuls.
Labelizer Feature for New Products
In parallel, KlickImpuls uses a label for new products to specifically mark them in the feed. They receive their own custom label and can thus be advertised with a tailored target ROAS.
"We have often experienced that new exciting products got lost at launch. Now we can actively promote and successfully establish them."
This means:
New items do not compete directly with long-running products
Budgets are specifically allocated for visibility and initial data
Clients see conversions and real results faster
This function is reflected in the Label Up Tool.
Impact: Branding, Efficiency, Customer Benefit
The combination of own CSS and the New Product Label shows results:
More Visibility
The agency's name under the ads strengthens branding and trust. New customers immediately recognize who is behind the campaigns.
Cost Advantages
Having their own CSS lowers CPCs and brings additional free clicks. Clients can use their budget more efficiently and achieve more conversions.
Better Management of New Products
New items are specifically promoted instead of being overlooked by the algorithm. Clients see initial sales faster and can validate the potential early.
"Our customers were extremely excited about the opportunity to give new products a push. Google does not have this data in the interface. With Label Up, it is finally usable."
Andreas Hofer
Head of Performance Advertising @ Klickimpuls
Learnings from the collaboration
1. Own CSS pays off double
Branding and cheaper CPCs are two sides of the same coin and a clear competitive advantage.
2. New products need a push
With targeted labeling, they gain visibility before Google recognises them on its own.
3. Strategy beats standard
Tools are important, but the implementation in the setup is crucial - this is where the real added value emerges.
4. Exchange on an equal footing
In addition to technology, the strategic dialogue matters. This is where Label Up differentiates itself from comparable services.
“What I appreciate about our collaboration is the strategic exchange regarding Google Ads and technical solutions. You clearly set yourselves apart from comparable services,” says Andreas Hofer.
Conclusion: More visibility, lower CPCs, and better product control
With Label Up, KlickImpuls has unlocked two concrete advantages: visibility and cost benefits through its own CSS, as well as greater control and revenue opportunities for new products. Even more importantly: the collaboration goes beyond tools - it is based on strategy, exchange, and measurable results.
