Acquiring new customers made easy: With their own Google CSS solution from Label Up, Karma Marketing gained a unique selling point that has paid off.
200%
More new customer inquiries generated through the website
3
Situation: A Marketing Agency from Vienna
Karma Marketing, an established marketing agency from Vienna, strives to provide outstanding customer service in e-commerce. Their goal: to further position themselves as experts in the Google and e-commerce world and to offer their clients the best advertising solutions in the long term.
Challenge: Acquiring New Customers in a Competitive Market
How does an agency stand out? In an increasingly competitive environment in the Google Shopping space, numerous agencies, including Karma Marketing, face a significant challenge regarding the performance expectations of their clients. The reason for this is the sheer density of e-commerce shops that promote their products across various channels. To stay in the game, a continuously growing ad spend is necessary unless other measures are taken. To provide clients with an increasingly better performance while maintaining consistent ad spend, the Karma Marketing team felt compelled to differentiate its service offering from other agencies.
Solution: Their Own White Label CSS from Label Up
Thanks to the collaboration with Label Up, Karma Marketing was able to achieve the desired progress. By offering their clients their own CSS (Comparison Shopping Service), the agency secured a decisive competitive advantage.
Within the first three months, the agency gained three new clients. Karma Marketing reports that they were able to win over new customers during partnership discussions primarily by convincing them with their own CSS and the resulting expert status.
Additionally, the financial benefit that Karma Marketing was able to demonstrate to their clients thanks to Label Up is noteworthy. According to internal tracking, the company achieved 1.5% in free clicks in the first quarter of their collaboration.
Example: For a fictitious online shop with about 100,000 clicks per month, 1.5% equals 1,500 free clicks. With an average CPC of 50 cents, this results in a savings of €750 per month for the respective shop.
Thanks to the partnership with Label Up, we were able to clearly stand out in the highly competitive market. Our own CSS helped us acquire several new customers within a few months – a real game changer for our growth!
Lukas Krickl
CEO @ Karma Marketing GmbH
These savings, combined with the optimized Google Shopping ads, gave Karma Marketing a strong argument to engage existing customers and acquire new ones. Furthermore, the partnership with Label Up enables Karma Marketing to further expand their expertise in the Google Shopping field. The CSS tool from Label Up not only provides them with technical advantages but positions Karma Marketing as a leader in the field of cost-per-click optimization. This clearly differentiates them from other agencies that do not offer their own CSS and therefore cannot pass on such CPC advantages directly to their clients.
Conclusion
With the goal of diving even deeper into the Google universe, Karma Marketing has succeeded in positioning itself as an expert in e-commerce with the help of the CSS from Label Up. Thanks to this partnership, they feel well-equipped to continue providing first-class service to their customers despite the challenging market environment and to strengthen their market position further.
Significant successes have already been achieved in the first months of collaboration, and there is an optimistic outlook for the future. The CSS offering is not only a unique selling point but also provides Karma Marketing and their clients with significant advantages – both in terms of costs and service quality.
