The advantages: More reach, flexibility, and customer satisfaction. By switching to LabelUp, AnalyticaA was able to achieve the following benefits:
Global Reach
The new CSS is no longer restricted to the German market.
Full control & flexibility
AnalyticaA operates the CSS under its own brand and uses the Labelizer for data-driven campaign structures.
More transparency
Thanks to the labels, the team has a clear view of product performance and can make targeted adjustments. High-performing products receive more budget, while savings can be made on low performers.
Improved customer satisfaction
With greater reach and flexibility of CSS, the agency can provide better service to its clients. Thanks to more efficient campaign optimization, reduced scatter losses, and structured reports, the end customers also benefit.
The Challenge: Limited Reach and Lack of Transparency in Campaigns
Before collaborating with Label Up, AnalyticaA used a white-label CSS solution that was exclusively restricted to the German market. At the same time, increasing opacity in Google Shopping Ads and PMAX campaigns emerged as a growing challenge. Google's automation logic made it increasingly difficult to maintain control over actual product performance. Prior to the transition, the agency used a PMAX script to keep an overview of the performance of its Google campaigns. However, the handling of the script proved to be error-prone in practice and required high manual effort.
The result: wastage, a high time investment, and inefficiently allocated budget. A targeted further development of the campaigns was hardly feasible under these conditions – the need for a clear, data-driven optimization approach became increasingly urgent.
The Solution: A Tailored Agency CSS and a Data-Driven Campaign Structure through the Labelizer
In search of a future-proof solution, AnalyticaA decided on a partnership with Label Up – not only as a provider for its own CSS, but also for the integrated Label Up Pro Package including the Labelizer. This allowed the agency to combine the best of both worlds: global CSS reach and a well-thought-out, automated structure for Google Shopping and Performance Max campaigns.
The Labelizer in Action: More Control over PMAX and Shopping Campaigns
With the help of the Labelizer, product data from the Google Merchant Center and Google Ads is automatically analyzed and categorized into four pre-configured performance labels:
🏆 Champions – Top performers with high ROAS and a lot of traffic
✨ Potentials – Products with strong profitability but low visibility
🔥 Wasters – Budget eaters with many clicks but weak performance
🌙 Sleepers – Products without visibility and no sales
These categories provide an overview at a glance and enable data-driven campaign decisions. This way, the performance team at AnalyticaA immediately recognizes where the potentials lie, which products should be pushed, and where budget reallocation is worthwhile. Moreover, the user-friendly interface of the tool allows the entire team to integrate the Labelizer into their daily workflow.
To further align the segmentation with AnalyticaA's campaign strategy, the agency also uses the custom labels of the tool to categorize precisely according to their KPIs. In this regard, the agency can categorize the products of its clients by margins, availability, or other characteristics and adjust them to the respective strategy using flexible AND/OR rules.
Result-Driven Campaign Optimization Thanks to the Labelizer
Already after a few weeks of use, AnalyticaA reported concrete improvements in campaign management:
Thanks to the Labelizer, the agency was able to allocate its budget more strategically and focus better on the high-performing products of its campaigns. By concentrating on high-performing products and smart budget allocation, an improvement in results of around 40% was noticeably apparent.
Onboarding & Collaboration with Label Up
The switch to the new CSS was quick and straightforward. The implementation of the Labelizer also went smoothly and achieved strong results after just a few days. Particularly noteworthy is the personal support.
"We would like to sincerely thank the entire Label Up team for their excellent and professional support. We are glad to have found them as our new partner for our CSS. Our special thanks go to Filip Groß for his commitment and his open ear for our needs."
Holger Umling
Head of Performance Marketing @ AnalyticaA
About Holger Umling
Holger Umling has been the Head of Performance Marketing at AnalyticaA since May 2021 and is responsible for the strategic direction of performance marketing. In 2025, he will celebrate his 25th anniversary in online marketing. His career began in 2000 with his first steps in Google Ads, then still known as AdWords. Since then, he has continuously developed and is now a recognized expert in the digital marketing industry.
Under his leadership, AnalyticaA has received numerous awards, including being ranked among the Top 25 Performance Marketing Agencies in Germany. He places great importance on transparency, customer satisfaction, and the continuous optimization of campaigns.
The Future: A Successful Partnership
AnalyticaA looks forward to the joint journey with Label Up and is convinced that the partnership will be positive for both sides.
"We already know today that it can only be positive for both sides," said Holger Umling.
Conclusion
The switch to LabelUp has enabled AnalyticaA to fully exploit its potential in the area of Google Shopping. The combination of data-driven segmentation and its own CSS allowed AnalyticaA to position itself as an independent, internationally operating player in the market. At the same time, the new campaign structure enables a more efficient use of resources in the team: less manual evaluations, clear decision-making bases, and faster optimization cycles.
